#TWEETSMARTER

UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES

PHOTO BY TROY HOLDEN

Anne Mercogliano @AkMercog

Anum Hussain @anum

#TweetSmarter

W H A T I S T H E V A L U E O F T W I T T E R ?

#TweetSmarter

271M monthly

active users

500M tweets per day

78% access via

mobile

SOURCE: INTERNAL DATA #TweetSmarter

How can that help my business?

#TweetSmarter

How can that help my business?

#TweetSmarter

Want audio to go along with these slides? Click here for the recorded

webinar.

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#TweetSmarter

Tweeting Tip

#TweetSmarter

Tweeting Tip

#TweetSmarter

Tweeting Tip

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#TweetSmarter

Twitter brings you closer.

#TweetSmarter

9 out of 10

users have engaged in a conversation with or about an SMB on Twitter

SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter

73% felt better about an SMB after following it on Twitter

60% have purchased something because of Twitter

#TweetSmarter

L E A R N I N G T O # T W E E T S M A R T E R

#TweetSmarter

Know your goal

#TweetSmarter

#TweetSmarter

Objective-Based

Tweeting Tip

#TweetSmarter

H E R E A R E O U R F I V E M A I N T I P S .

#TweetSmarter

1.  Keep it short

2.  Give clicks context

3.  Make it visual

4. Optimize for leads

5.  Start a conversation #TweetSmarter

Tweets <100 characters get +18% more engagement.

Keep it short.

#TweetSmarter

#TweetSmarter

Curate with a calendar & punctuate with short Promoted Tweets.

Key Takeaway.

#TweetSmarter

#SmallGoesBig

Clicks give context. Tweets with website cards have +43% engagement.

#TweetSmarter

#SmallGoesBig

Clicks give context. Provide direct calls-to-action if you want clickthroughs.

#TweetSmarter

#SmallGoesBig

Key Takeaway. Prime users before clickthrough to set clear expectations.

#TweetSmarter

PHOTO OF @PRISMSKYLABS

Make it visual.

Tweets with rich media get +313% engagement and +52% Retweets.

#TweetSmarter

PHOTO OF @PRISMSKYLABS #TweetSmarter

PHOTO OF @PRISMSKYLABS

Key Takeaway.

A picture truly is worth a thousand words.

#TweetSmarter

PHOTO OF @PRISMSKYLABS

Optimize for leads. Tweets with lead generation cards have +42% engagement.

#TweetSmarter

PHOTO OF @PRISMSKYLABS

Key Takeaway 8% of new leads to this offer came directly from Twitter.

#TweetSmarter

PHOTO OF @PRISMSKYLABS

Start a conversation.

Tweets from advertisers who @reply 1x week see +18% engagement.

#TweetSmarter

PHOTO OF @PRISMSKYLABS #TweetSmarter

PHOTO OF @PRISMSKYLABS

Key Takeaway.

Talk with the customer, not at them.

#TweetSmarter

D O N ’ T O V E R T H I N K I T

E M B E D C U S T O M E R A C T I O N S

Key takeaway

Track and measure your results, then replicate content that works.

#TweetSmarter

Over 1K Tweets in seven hours Subtitle

Key takeaway

Don’t overthink your tweets. Be comfortable experimenting.

#TweetSmarter

E N J O Y E D T H I S P R E S E N T A T I O N ?

Click here for the free, recorded webinar with experts from

Twitter and HubSpot.

T H A N K Y O U . # T W E E T S M A R T E R

Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies

PHOTO OF @DODOSAYS #TweetSmarter