From Tweets to Book Deal

Build a market, win fans and make money through social media

Matt Stewart@mjfstewart

matt@matt-stewart.commatt-stewart.com

My Situation – July 2009

Debut novel

Bad economy

Old-school molasses-slow publishing industry

“Loved it, not right for our list”

Perceived as too risky

Background in Tech PR helped

Publishers needed reassurance

Build community

Build platform

Create market

Connect

Know my audience

What’s hot?

When’s the last time you read a novel?

When’s the last time you tweeted?

When’s the last time you read a text message?

What if I release my book on Twitter?

Eliminate the paper trail

@thefrenchrev

thefrenchrev.com

Who’s going to read a whole book on Twitter?

Twitter <-> PR

100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world

@GuyKawasaki Author releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC

@xocologo@thefrenchrev love your novel! it's a challenge not to read one from a book :) ...didn't

the doggie diner close in '86? (does it matter?)

@JonesAlexandra @thefrenchrev is there a non-twitter way to read your novel top to bottom and all at

once?? Lovely way with words. Publishers crazy to pass.

@CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on

twitter...talk about new media

@crystalbennes@thefrenchrev I totally don't understand what this has to do with the FR, but I'm loving

it anyway.

@NPbooks Is @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than

'book trailers'? Discuss: http://bit.ly/ou02B -B

@matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i

@thefrenchrev I can't wait to see what happen next ;-) #frrev

What about jerks?

@jeffherrity is reading The French Revolution by Matt Stewart...it's great!

Engage, neutralize, convert

!

Twitter phenom Matt Stewart's humorous epic of one dysfunctional family's quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media

(NA).

Release date:Bastille Day 2010

Twitter builds community

Twitter builds platforms

Twitter creates markets

Twitter helps you connect

Twitter is HOT

Twitter is a helluva lot of work

Do the math

Know YOUR audience

Twitter <-> PR

People want innovation

How did you decide to buy the last book you purchased?

Putting out a book is not enough

Author propaganda

Media

Experts

FriendsYou

How can you get started?

1 thing at a time

Social media enhances relationships

URL is essential base

My technical tools for a URL

People you know – familiar, starter

People you don’t knowAdvanced, more work, better demographics

Piggyback BloggingLess work, more exposure

Matt’s Tips for Awesome Social Comms

Be interesting/add value Speed kills Write back Help Minimize sales pitch BE ASSERTIVE

@mjfstewartmatt@matt-stewart.com

matt-stewart.com