Tweaks & Bling Making Your DIY WordPress Site Shine

Lisa T. Richardson, PhD - @DrLisaWP

About Me…

What We’ll Talk About Plan First, Bling Later

Choosing the Right Theme for Your Goals (and sanity)

Plugins That Make Life Easier

Why You Don’t Matter

Show Me the… →Money, Signups, Member Subscriptions …Money

Plan First, Bling Later

Define Site Purpose

→Sell things

→Get people to call/email you

→Information resource

→Collect email subscribers

→Sign up members

Select the highest priority and build the

site around achieving that goal

Choose the Right Theme

Look past the great stock photos and

color scheme

Narrow choices by

→Layout type

→Options Panel vs WP Customizer

→Custom Post Types

A Few Words on SEO

Plugin vs Theme?

P L U G I N.

Plugin Nation

Newer themes are bundling

complementary plugins

→Page Builders

→Sliders

Be choosy

Dr. Lisa’s Faves…

Security: Better WP Security

SEO: All in One SEO

Forms: Gravity Forms

Why You Don’t Matter Refer back to site goal →Does this theme/plugin help customer to do that?

Customer user experience trumps whatever you like/dislike

You DO matter…in the Admin Dashboard →The daily care and feeding of your lowest-paid

employee

Show Me the…

Money

→WP Invoice

Signups

→MailChimp via Gravity Forms

Member Management & Online Courses

→Paid Memberships Pro & WP Courseware

Money

→Stripe via Gravity Forms

→PayPal

Questions?

Contact

@DrLisaWP

LisaR@youcanflow.com

Youcanflow.com

WordPress Therapist: DrLisa.co/books