Post on 14-Jul-2015
4
The ProblemWanted to take down some
important information?
Wanted to read?
Wanted to use your laptop?
7
Focus GroupTry targeting the Army.
Perhaps can have a charger pack or dock for long distance use? Especially for overseas markets..
Should be water resistant!
If it were to be a writing surface, try including a pen holder.
I would not buy it just for the mechanism, so it has to look nice.
Strap must be firm and not slide off the shoulder easily.
Must be easy to use and not bulky.
I don’t carry my laptop everyday, so it has to look and carry like a normal bag when it does not contain a laptop.
Executives want it sleek, simple and elegant,
17
Business Plan
Business Plan
Our Market
Strategy Canvas
Value Proposition
Marketing Strategy
Supply Chain
19
Nimble
Companies that focus on Form
Companies that focus on Function
Function
Form
Strategy Canvas
20
Value Proposition
To customers:
• Look good
• Fits ergonomically
• Suit different needs
• High value
23
Supplier
(Ballistic
Nylon)
Some
Bag
Tailoring
Factory
Supplier
(Hinges &
Screws)
Supplier
(Wood)
Some
Assembly
Line for
Mechanism
Nimble
Assembly
Online
mediums
Selected
Distributors
C
U
S
T
O
M
E
R
Warehouse
China Singapore
Supply chain
24
Startup RequirementsItem Value
Legal $500
Office Supplies $200
Rent $0
Website and Web Development $3,000
Marketing and Advertising $5,000
Travel and Communication $5,000
Software $4,000
Startup Expenses $17,700
Cash Required $42,300
Other Assets $0
Startup Assets $42,300
Total Requirements $60,000
Funding by YES! Startups $40,000
Additional Funding Required $20,000
26
Breakeven
• Monthly Revenue Breakeven: 7350 SGD (81 bags)
• Cost per bag: about 20 SGD
• Aim to sell: about 90 SGD
• Fixed expenses per month: about 3000 SGD
• Salaries (2 student designers), and web expenses
• Variable costs: 31%
• Salaries (owners)—percentage of profit
• Taxes
30
Plan for long-term
sustainability
• Establish an environment for innovation
• Tap into creativity of individuals