Turning Content Into CashSetting up an online advertising campaign

Why Your Brand Need to Be a Publisher

Source: Lightspeed Research & Emarketer

55% More Visitors for Companies That Blog

434% More Indexed Pages for Companies That Blog

More Pages = More Leads

The Various Types of ContentWidget / Badges – Financial CalculatorVideos – Tutorials, EntertainmentImages – Products Research – Establish Authority

(Whitepaper)Blog Post – Resource, opinion basedDownloadable eBook - Establish

AuthorityUser Generated Content – Forums,

Social Networks

5 Content Creation Challenges1. No time to create content2. You don't have content

experience3. You're producing content, but

nobody's seeing it4. You are not getting business

results from content marketing5. Your organization doesn't

support content marketing

Your Content Creation Strategies1. Users Generated Content (UGC)2. Give your take on the latest

news stories in your market3. Re-publish public domain

material4. Interview the experts5. Selectively re-publish other

people’s content

Kodak 1000 Words Blog

Super Chamelon

Pictures Speaks a Thousand Words

Contact MeBooth No. E31roderick@adonaitraining.comrod@expeditusmedia.com Twitter.com/rodericklowFacebook.com/rodericklow