TROY UNIVERSITYMKT 3362 MONDAY AFTERNOONINSTRUCTOR: MR. NGO DINH QUOC

TURNER NETWORK TELEVISION (TNT)

• Le Huu Nhan• Hoang Thanh Quang• Hoang Tuan Minh• Nguyen Phuong Uyen

Prepared This Presentation

Group members

ADVERTISEMENT ANALYSIS

Where do we go now?

Advertisement

Analysis

OBJECTIVES4

1. TNT ‘s BACK GROUND

2. ADS INFORMATION

3. ADS VIDEO

4. CONCLUSION

OBJECTIVES4

BACK GROUND

of TURNER NETWORK TELEVISION

1

•Turner Network Television (TNT) is an US cable TV channel created by media mogul Ted Turner & owned by the Turner Broadcasting System division of Time Warne.

• In 2007, TNT has re-launched local versions of the channel in Spain, Germany, Turkey and Belgium with more European countries.

• European, Australian, Latin American, Spanish and Asian versions of TNT were launched in the 1990s.

TNT logo used from October 3, 1988 until June 11, 2001.

On June 12, 2001, TNT relaunched itself, with a new logo and a new slogan, "We Know Drama“

In 2004, TNT became the first Turner channel to begin broadcasting in high definition.

Programs broadcast by TNT: dramma, Syndicated series and films, Sports, NCAA Men's Basketball Tournament,..

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INFORMATION

2

• Ads Video: A dramatic surprise on a quiet square.

•Created by Duval Guillaume Modem , an Belgian

agency.

• The ad was shot on March 3 and posted online

on April 11.

• Got 4.5 million views in its first 24 hours; 20 million

in a week; and 30 million in two.

•The video is set to be one of the most viral ads of

the year.

VISUAL CONCEPT

Dramatic performance Online video

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A big red button was placed ‘on an average Flemish square of an average Flemish town’.

WOULD YOU PRESS THIS BUTTON?

ADS VIDEO

3

THE SENDER

• Marketing ethos•Marketing goal

The message

Denotative meaning Connotation meaning

The message

• Ideology purpose

The message

Symbolic sign

The message

Resonance strategy Local market campaign

THE RECEIVER3

THE RECEIVER

Internal target audience External target audience

OUR GROUPCONCLUSION

FROM TNT’s ADVERTISMENT ANALYSIS

4

CONCLUSION

• This continues the sermon as far as good viral videos are concerned. 

• It has great content that is created rather than recycled, and it comes courtesy of TNT at the end of the video, rather than plastering TNT logos throughout…although it might have been a nice touch to have some actual or simulated TNT in the middle of all that drama. 

• It’s a fantastic ad and it’s been watched more than 30 millions times

References

• http://www.tntdrama.com/• http://www.yourlogoresources.com/tnt-logo/• http://www.businessinsider.com/how-a-belgian-a

gency-made-one-of-the-most-viral-videos-of-this-year-2012-5?op=1#ixzz1w2uzesaJ

Thank you!!!