The product identity is all about the history of strength, power, and enduranceThe shield protects and signifies all the qualities with the energy shot

in a creative and renesiannce/gothic styled logo treatment.

Enhance Performance Fight Fatigue Enhance Stamina

The white and black bottle concept signifies precision , power and sohpistication coming together complimenting the creative and crest like color combination.

Midnight Black= Sohpistication and PowerPearl White = Precision and Youth