Who is Turbo Taco?Inspired by Californian surfing communities

Turbo taco is a quick service food truck serving fresh and sustainable tacos

Retention of customers difficult

Inconsistent hours

Inconsistent locations

Business goals and Priorities

Goal: $200,000 revenue in food sales

BP 1: Acquisition of new consumers

BP 2: Customer retention

$100,000 from acquisition and retention each

Customer Life Cycle● Targeting: Young adults

● Awareness

○ This stage comes first

○ Truck is like a “moving billboard”

● Trial

○ Goal is sales and that comes from trial

○ Getting to trial quickly

● Loyalty

○ Its tough while on the move

○ Word of mouth from our loyal customers is important

Website- BrainstormingPriority 1

Priority 2

Online Advertising- Brainstorming

Priority 1

Priority 2

Email- BrainstormingPriority 1

Priority 2

Social Media- Brainstorming

Priority 1

Priority 2

Mobile- BrainstormingPriority 1

Priority 2

Prioritization BP 1

Prioritization BP 2

Marketing Plan- Business Priority 1

Marketing Plan- Business Priority 2

Potential Website - Homepage

Potential Website - menu

Potential Website - detailed menu

Potential Website - Locator

Potential Website - Event Calendar

Potential Website - Catering

Thank You