Post on 21-Apr-2017
ABSOLUTE TRUTHS AND OUTRAGEOUS LIES OF ONLINE MARKETING
Leah McMillan, AvvoGyi Tsakalakis, AttorneySyncConrad Saam, Mockingbird
WEBSITES
Websites are ExpensiveLIE!
It’s Okay to Rent Your WebsiteLIE!
Only Legal Content Belongs on Your Website or BlogLIE!
Your Phone Number Should Be in the Header
Truth
WordPress is the ONLY Website Platform
Truth
Your Headshot Can Impact Your Business
Truth
Your Site Must Be Mobile Optimized
Truth
Best Gavel WinsLIE!
Books in Your Headshot Make People Want to Hire You LIE!
People Hate Slow Websites
Truth
SOCIAL MEDIA
What You Do Online Doesn’t “Count”LIE!
People “Like” Your Law FirmLIE!
Reviews Don’t MatterLIE!
84% say online reviews impact their decisions
Clients Don’t Want to be Asked for a Review
Sure, It
’s the
norm
Okay,
but is
a litt
le str
ange
No, no
t app
ropria
te
Depen
ds
74%
10% 8% 8%
LIE!
You Should Ignore a Negative Review
Sure, It
’s the
norm
Okay,
but is
a litt
le str
ange
No, no
t app
ropria
te
Depen
ds
74%
10% 8% 8%
LIE!
Social Media Helps SEOLIE!. . . And improve your search engine rankings with social media marketing from LexisNexis.”
SEO
Measure SEO Success by RankingLIE!
Ranking for 10 Keywords = WinningLIE!"Every single day 15 percent of the questions people ask of Google are questions we've never seen before." - John Wiley (lead designer for Google Search)
Black Hat Doesn’t WorkLIE!
Using Call Tracking Numbers Will Kill Your Google Organic RankingLIE!
More Domains = More BusinessLIE!
Getting (Good) Links is Really Hard
Truth
If You Merely Write, They Will ComeLIE!
You Have to Blog
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LIE!
Content is KingLIE!
EVERYTHING ELSE
PPC Advertising is ExpensiveLIE!
No One Uses BingLIE!
I Can’t Be in the Media…
LIE!
HARO (help a reporter out)
The Early Bird Gets the Client
TruthLeads convert 22 times more often when contact is made in 5 minutes or
less
The Early Bird Gets the Client Redux
TruthTop 3 Factors in Hiring a Lawyer:
1.Responsiveness (92% rate it “Very Important”)2.Track record (80%)3.Respect in the legal community (67%)4.Cost (65%)
People Value Confidence over Compassion in their Attorney
Truth
Great Service Matters to Marketing
Truth
EXTRA SPECIAL SUPER SECRET BONUS SLIDE . . .
. . . THE MOST ONLY IMPORTANT METRIC YOU NEED TO KNOW . . .
. . . BUT LESS THAN 0.1% OF LAW FIRMS DO THIS CORRECTLY . . .
. . . BUT IT WILL MAKE YOU AS EFFECTIVE AS GYI, CONRAD & LEIGH PUT TOGETHER . . .
Cost per Client by Channel
Avvo FindLaw Adwords SEO$0
$200
$400
$600
$800
$1,000
$1,200
$340
$650
$1,100
$158