THE APPROPRIATE WAY TO CONNECT ONLINE

Truth or Dare? How to Connect with Pros

Erin Pope & Hanna Balla

truth

Hanna and Erin graduated within the last five years.

dare

What was the most effective means of communication when we were students?

When did social media take off?

Between 2004 to 2006 Social networking now

accounts for 22% of all time spent online in the US

Countless communication channels

Twitter, LinkedIn, Facebook, texting, email, blogs, Google+

truth

In August 2011, the Pew Internet Survey showed 65% of online adults use social networking sites.

Users like social media

Positive reinforcement!

dare

What is the most popular online activity among Internet users?

61% of survey respondents say they use email every day

Connecting via email

Before you send…- Introduce yourself- Ask yourself, what’s the

point of this email?- Keep it short- Grammar. Refrain from

txt abbreviations

truth

According to the Pew Research Center, 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone

Number of tweets per second

Connecting on Twitter

- Appropriate Twitter handle- Utilize the profile- ‘New York Times’ rule- In the end, humans want to

interact with other humans

truth

Roughly 50% of the users on LinkedIn have titles such as managers, principals, owners, CEOs or vice presidents

Connecting on LinkedIn

- Utilize the Professional “Headline”

- Write your own introductory message

- How do I know you?- Don’t request a

recommendation if you haven’t worked directly with the contact

- Do not stretch the truth- Don’t beg for connections

truth

At the end of 2011, Facebook had 845 million monthly active users. 485 million are daily active users. This is a 39% and 48% increase respectively, from the end of 2010.

Connecting on Facebook

- Lines are blurring between personal and professional lives on social media

- Think about who you want to friend on Facebook

- Check your privacy settings

- Create different lists- Find groups/organizations

with your professional aspirations

truth

According to Reppler, 90% of recruiters and hiring managers view a candidate’s profile on a social network as part of their screening process.

Other communication channels

Blogs Have a voice –

comment!Google+

Form circles and stay connected

Similar to how to connect on Facebook

Helpful Tips

Don’t forget your manners – thank you!Hand-written notes are never looked down

uponProofread. More than once. Think before you blog, tweet, Facebook, etc.Do not use connections to get their contactsStay in touch

• BE YOURSELF• CONNECT WITH PROFESSIONALS

ONLINE• TAKE RISKS. DON’T BE AFRAID

TO GO OUT AND JOIN THE CONVERSATION

• LISTEN, ENGAGE AND LEARN

dare

Connect with us!

Erin PopeNationwide Children’s HospitalColumbus, Ohio@epopelinkedin.com/in/erinpopeErin.Pope@NationwideChildrens.org

Hanna BallaNationwide Children’s HospitalColumbus, Ohio@hannaballalinkedin.com/in/hannaballaHanna.Balla@NationwideChildrens.org