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B E H I N D M A R K E T I N G

TruthIn 1971 the average personencountered approximately

560 ad messages per day.

David Schenk, from the book ‘Data Smog’

By 1997 the number had increased to

3,000 per day.

David Schenk, from the book ‘Data Smog’

Truth

Today, the number is fast approaching

5,000 per day.

David Schenk, from the book ‘Data Smog’

Truth

How to ruin a great concept in 3 easy steps.

“After all the statistics and calculationsare formulated the one element that breathes

life into marketing is good design.”

...Steve Jobs, Apple CEO

• Your advertising should be clear, consistent and concise.

• Your advertising must be focusedon the customer, not you.

• Allow for an intelligent interaction.

• Don’t blame the medium.

Cut through the clutter.

• Respect the law of seedtime & harvest.

• Answer ‘Why’less who, what, when and where.

• Tell your clients what they needto hear, not what they want to hear.

Cut through the clutter.

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“The best marketers, of course, use the needle and the vise at the same time.

They don't assault, they don't demand, instead...

they earn attention. And they apply their marketing pressure so consistently and in

such a measured and relentless way that they profit from it.”

-Seth Godin

Truth

T H E

B E H I N D M A R K E T I N G