+

Truly Women's lifestyle hybrid magazine

Laura Senior

+My Brief

“You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”

+How I intend to meet the BriefTo ensure I meet the brief I have done the following:

The Northern Echo= ABC1 Created a magazine= B-C2

Self financed

Hybrid

Niche

Advertising

TNE Style mode

Affordable

+Reasons for creating Truly magazine

Women's lifestyle magazines are giving teenage girls the wrong impression. Instead of celebrating individuality we are brought up with the idea of copying models and celebrities.

I feel it is important to encourage discussion and to talk about serious issues.

Writing articles about current topic to educate a teenage audience is something a would thoroughly enjoy allow me to help others who may not be as confident and happy as I am.

Ready to blend genres and create a different magazine

Common ground with my target audience.

+Audience Profile

Aimed at the tribe “Leading Edge” which influences all of the other tribes

-Age 16-24 -Teenage girls as primary target audience

-B-C2 socioeconomic grouping

-Educational status school, college or university

-£2 low price considering the quality of content

-Similar magazine's cost approximately £1.50-£3 (content is never as varied)

+To be considered

Secondary Audience includes the readers of The Northern Echo parents, and siblings.

In order to ensure the content is appropriate and the secondary target audience are happy there must be none of the following:

-No taboo language

-No nudity

-No inappropriate content

- I will advertise local companies

+Create a magazine suitable for my target audience

Models same age as TA

Fonts which are clear but edgy and fun

Price of magazine is affordable

Language which is intelligent but not complex

Wide variety of content

Balance of serious and light hearted content

Use style modes which are similar to my ideas and are popular with my TA

Have a balanced text to image ratio

Use creatively young vibrant layouts to attract my TA

+To be considered

Constraints- The Press Complaints Commission

The PCC legalises certain rules that journalist must abide by to protect the welfare of others. This concerns subjects such as accuracy, harassment , children, clandestine devices, and discrimination . To ensure no codes are broken I have five rules I will follow throughout my magazine.

+Five rules to be followed

I will seek consent from the parents/guardians of any of my models as all are still under the authority of their parents. To protect against breaking the children code.

I will seek permission of the person holding the copyrights over any information I gather, in order no to go against copyright laws.

I will ensure all facts and statistics are collected from trustworthy sources. To abide by the accuracy code.

All photography will be done by myself, none will be taken from the internet or other sources to risk breaking copyright laws.

Any content which includes photography or content of an individual will be checked over by that individual pre-production.

12345

+Briefing my idea- Initial Focus Group Feedback

“The facts made me read it and I enjoyed reading it to learn about all the different facts”

“If the tone came across any differently it would seem rude”

“Really artistic ideas”

+Therefore I will create -Discuss Genre

Artistic/Craft

Real Life

Health and Beauty

Different

New

Exciting

+Genre Research

Real life, crafts, artistic, individuality

+Genre Research continued

Clear simple masthead with feminine hearts

Tagline and ethos of the magazine matches tone of cover.

Statement colour links with image. Special features new is in block capitals.

Main sell line

Banner adds interest to the page includes extra sell lines, clever with layout

Artistic simple main image suggests nature is the key feature in the issue

Flowers and plants have reference to the Simple Things magazine name. The word embrace

is an inviting message creating a powerful invitation to happiness.

The grey background is simple and does not distract from the main sell lines and image.

+Genre Research continued

Simple Sans serif font

Strong colourful images used to add colour to the simple layout

Quote insert in italics to breakup text.

Two column layout simplistic and clear

Drop cap shows clearly here the article begins

Connation's

+Mock ups

Focus Group:-5 college students-Aged 17/18-Leading Edge Tribe-A-C2

Positive and negative responses

+Name-Short and simple sounding title -Reinforces the magazines ethos:

Trust,

Respect,

Unite,

Love,

Youth

Be true to yourself. Ultimately to be true to yourself and follow your beliefs. - Memorable - Unique

Truly

+Aims

To create a unique magazine which celebrates individuality

Covers a wide range of issues

A platform for people to express their opinions

Young fun magazine which is educational informative and entertaining.

+Therefore

I am going to create a product of 16 pages including three double page spreads of various topics:- Depression, Gangs, Airbrushing

+Unique Selling Point

High Quality + Affordable

Meaningful content

Variety Ethos

+Fonts Masthead font

Sell lines

Header fonts

Main body

+Colour

Three colour palette

+Border

Colour change, watercolours connotations tone

+Layout

Simplistic

Border

Page Numbers

+Front cover

Bunting

Ethos

Simple Background

No link to articles

Truly

+Contents Page

Strutting it as a student

Step by step skincare

Have we gone Photoshop mad?

It’s no laughing matter

Being in the in crowd

+DPSIt’s no laughing matter

Teenage Depression

Header

Main body text

+DPS Being in the in crowd

Teenage Gangs

Header

Main text body

+DPSHave we gone Photoshop Mad?

Airbrushing

Main text body

Header

+Printing Costs

+Personnel Rates

Personnel Freelance Hourly Rate

Journalists £25

Photographers £40

Models £21

Subeditors £25

Researchers £12

Lighting assistant £0

Make up assistants £25

+Personal Expenditure

23%

20%

21%

16%

13% 7%

Journalists

Photographers

Models

Subeditors

Researchers

Lighting assistant

Make up assistants

Other

£225

£260

£84£325

£440

£0

£100 (13 hours)

(11 hours)

(12 hours)

(9hours)

(7 hours)

(0hours)

(4hours)

Total Personnel Expenditur

e £1434

+Equipment Costs

Equipment Hourly hire rate

Studio space rental £240

Flash lighting studio kit £88

Camera £88

Additional lens hire £22

QE indemnity insurance £200

Travel £15

Props £24

+Equipment Expenditure

Studio space rental:

Flash lighting studio kit:

Camera:

Additional lens hire:

QE indemnity insurance:

Travel:

Props:

£240

£88£22

£200 £15

£24

Total Equipment Expenditur

e £677

+Total Expenditure

Editoral Personnel

Equipment

Printing

£1434

£722

£677

Total Expenditure£2,833

+Advertising Rates

Advertising Sizes

1 insert 2-3 inserts

4-6 inserts

7+inserts

DPS £2000 £1080 £830 £750

DPS Specified position

£2500 £1100 £940 £860

Full Page £1000 £540 £415 £375

Full Page Specified position

£1250 £550 £470 £400

Half Page

£500 £270 £235 £200

Quarter Page

£250 £135 £120 £100

1/8 Page

£125 £70 £60 £50

+Advertising Sales

I created a bible to

simplify the process of

determine the amount of

adverts would be suitable.

Total Advertising income £5500

Full page specfied DPSFull Page£2000

£1000

£2500

+Predicted Sales Income X

Cover Price Predicted Sales £2 6,000=Predicted sales income£12,000

+Net Profit

£11057

-50% for the distributor and wholesaler

Final Income £5528.50

+Commercial Viability

Income

http://elizabethdavisunit5.blogspot.co.uk/2012/12/blog-post.html

http://amycarpenterunit5.blogspot.co.uk/2012/12/pitch.html

+Recap-My Brief“You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”

+Recap-Aims To create a unique magazine which celebrates

individuality

Covers a wide range of issues

A platform for people to express their opinions

Young fun magazine which is educational informative and entertaining.

+

Thank you