Image: City of St. Petersburg

Tropicana Site RedevelopmentCommittee of the Whole

September 8, 2016

City of St. PetersburgPlanning & Economic Development Department

Leading the ProcessHKS

Urban DesignRandy Morton Julie Hiromoto

HKSSports & Entertainment

Garth SolutionsYvonne Garth

Thomas Huggins

RCLCOGregg Logan

Erin Talkington

George F. YoungJonathan J. Gotwald

Jerry Dabkowski

The Fan ExperienceCommunity Outreach Traffic and ParkingCreating a Market

Project Team © HKS

AnalysisVisioning and Design Principles

4 weeks6/27/16 start Exploration

Scenario 1- With the Rays

6 weeks

Concept Master PlanScenario 1- With the Rays

4 weeks10/30/16 endProject Outreach

City, Stakeholders and Public

Schedule © HKS

4

Inclusive stakeholder involvement

Embracing and engaging the community voice

Earning and building consensus

Delivering a meaningful solution

Public Involvement © HKS

This is what we heard © HKS

It’s About The Rays, 85 acres and Much MoreImage: earth.google.com

1. Promote Economic Development2. Create Jobs3. Promote Diverse Mix of Business 4. Implement Sustainability

“Please provide jobs, entertainment, affordable housing and family oriented places that will promote economic development for every neighborhood”

The First PrincipleImage: ampion.wordpress.com

Game Day and Non-Game Day ActivitiesImage: blogs.desmoinesregister.com

Destination Entertainment Image: meetup.com

Booker Creek © HKS

Commercial Program along the CreekImage: movoto.com

Splash ParksImage: mspmag.com

University / Technology CampusImage: igem.org

Small BusinessesImage: ampion.wordpress.com

Specialized Manufacturing Campus Image: nytimes.com

Existing Campbell Park © HKS

Diverse Apartments on the Park Randy Morton prior experience to HKS

Diverse Housing for the CommunityImage: madisonfreiburg.org

1. Connect Neighborhoods and Districts2. Provide Diverse Housing3. Cherish Outdoor Space4. Create Pedestrian Friendly Environment5. Incorporate Regional Bike and Trail System

“Knit the city together again and re-Integrate the Tropicana site with the rest of the grid system”

The Second Principle Image: careypostcards.com

Image: voiceofsandiego.org

Ballpark’s are Economic Engines - Denver Coors FieldImage: stevemohlenkamp.com

Santana RowDestination Retail and Commercial Corridors (Think MLK, 16th and 22nd Streets)Image: stanc.net

1. Engage Arts2. Family Oriented Entertainment3. Celebrate Multicultural Neighborhoods4. Preserve Authenticity5. Safe and Family Friendly Place

“Celebrate and enhance the rich cultural diversity and authenticity as an engine for economic opportunity and the surrounding neighborhoods”

The Third Principle Image: Pinterest.comImage: howdoitravel.com

Image: www.bobvila.com

Image: www.florida-beach-lifestyle.com

Image tbo.com

Image tbo.com

Sunshine Art Walk Image: Sunshine Art Walk DLW Architects

Sunshine Art Walk Image: Sunshine Art Walk DLW Architects

1. Encourage Public Transportation2. Optimize Parking 3. Accessible Development

“Make it easy to get around and expand all transportation options to reduce traffic, increase access between the neighborhoods and Downtown”

The Fourth Principle© HKS

Image: Tampa Bay Times

Existing Transportation

BikeTrolleyBus

© HKS

Comprehensive Transportation Network

BikeTrolleyBusBRTFerryMulti Modal North-South Shuttl

© HKS

Comprehensive Transportation Network

BikeTrolleyBusBRTFerryMulti Modal North-South Shuttl

© HKS

Comprehensive Transportation Network Image: BeachTran USA, LLC

Active Business Street - Bus Rapid Transit Image: cityclock.org

Original City Plan ca. 1888 Image: tampabay.com

The Inspiration of Character© HKS

A Coherent Mixed Use Waterfront City ca. 1940 Image: careypostcards.com

Tropicana Site was an integrated neighborhood ca. 1940 Image: historicimages.com

Gas Plant Neighborhood ca. 1970 Image: tampabay.com

Tropicana Site ca. 2016Image: Keithburt.com

Downtown

St. Petersburg Original Plan ca. 1888© HKS

St. Petersburg ca. 1920© HKS

St. Petersburg ca. 1940© HKS

Interstate built ca. 1978 © HKS

Superblock Created ca. 1990 © HKS

Many Neighborhoods Come Together

Deuces/Warehouse

Intown West Arts

Webb’sResidential

Innovation

Civic

Downtown Bayfront

Roser Park District

Mel

rose

Mer

cy

South St. Petersburg

MidtownMidtown

© HKS

A Rare Opportunity

Deuces/Warehouse

Arts

Residential

Innovation

Civic

Downtown Bayfront

Roser Park District

Mel

rose

Mer

cy

Midtown

South St. Petersburg

Intown West

Webb’s

Midtown

© HKS

Existing Ballpark © HKS

What Ballparks look like todayImage: imgur.com

The Site and Other City Properties

Tropicana Site86 acres

© HKS

Restricted Covenant Area (Approx. 5 ac)

Booker Creek30’ Buffer

16th

Stre

et Pedestrian Bridge

I-175

Existing Site Constraints

Storm Water Management Pond

MLK

Str

eet

© HKS

Transit and Connection to Downtown and the Waterfront

Future BRT

Trolley

1st Avenue South

1st Avenue North

Central Avenue

Future BRT

© HKS

Stadium on the 100% Corner

Future BRT

Trolley

Future BRT

© HKS

Booker Creek Park Connection and African American Museum

Build a 6 acre deck?

© HKS

Connection to the Deuces and the Warehouse Arts District © HKS

Connection to the Innovation District © HKS

Connection to all Neighborhoods

Deuces/Warehouse

Arts

Residential

Innovation

Civic

Downtown Bayfront

Roser Park District

Mel

rose

Mer

cy

Midtown

South St. Petersburg

Intown West

© HKS

Knit the City Together © HKS

Knit the City Together © HKS

Knit the City Together © HKS

A Framework for Development © HKS

Trop Site DevelopmentBallpark

Entertainment Retail and CulturalUniversity/ Tech CampusHotel(s)/ Conference SpaceOffice HeadquartersDiverse Housing Shared Parking

Off-Site DevelopmentNeighborhood RetailDiverse Housing

Private Development (60%) Public Amenities (40%)

Trop Site Comprehensive Transit PolicyAfrican American History Museum Restoration of Booker CreekPublic Parks and Recreation NetworkPublic Streets

Off-Site Improved Campbell ParkMLK/16th Street/22nd Street Initiatives

Development Program © HKS

Framework for a Destination6,022 On-Site Surface Parking Today Image: earth.google.com

6,022 On-Site Surface Parking TodayImage: robbothobbies.com

On Site Off-Site

On-StreetPublicPrivate

Total

6,022

1,153316

4,42611,917

12,000 Parking Spaces in the Area

*Data provided by St. Petes Parking Demand Study by Kimley Horn May 2016

Image: City of St. Petersburg

Demand is Dynamic and VariesImage: City of St. Petersburg

Why you need a Shared Parking Strategy

9,500 available spaces

10,000 cars (On-site Shared Structured)

Game Day

Weekdays

100% Used 20% Used

Weeknights

10,000 Cars 30,000 Fans

14% Transit 5,000 Fans

35,000 Fans

8,000 available spaces

2,250,000 sf Development

Non Game Day

5% Used

Weekends

10% Used

9,000 available spaces

© HKS

Development Framework © HKS

Option 1 – Entertainment Midway © HKS

Entertainment Midway © HKS

© HKS

© HKS

Option 2 – Central Park © HKS

Central Park © HKS

© HKS

© HKS

Option 3 – Neighborhood Grid © HKS

Option 3 – Neighborhood Grid © HKS

Image: www.housingcafe.com

© HKS

Interstates Access Downtown © HKS

1 mile

Impacting Midtown Streets and Neighborhoods © HKS

1 mile

Impacting Midtown Streets and Neighborhoods © HKS

Deuces/Warehouse

Innovation

Roser Park District

Mel

rose

Mer

cy

Midtown

South St. Petersburg

Rebuild as a Boulevard © HKS

© HKS

© HKS

image: City of St Petersburg

1. Equitable: economically sustainable, equitable growth in a safe and family-friendly environment

2. Accessible: multi-modal transit coupled with bike share on walkable streets

3. Resource efficient: efficient energy and water district systems, renewable energy

4. Healthy: access to nutrition, improve air and water quality, promote physical activity, enhance thermal comfort, mitigate health hazards

5. Improved Quality of Life: preserve natural habitat, limit noise and light pollution, integrate arts, enhance community, and celebrate local culture

6. Accountable: smart technology and evidenced-based design allow feedback to influence informed decision making and behavior change

7. Resilient: built-in flexibility to accommodate market changes, new technology, and climate

Sustainable Key Performance Indicators (KPIs)

Design Principles

1. Equitable and Sustained Economic Growth“Please provide jobs, entertainment, affordable housing and family oriented places that will promote economic development for every neighborhood”

2. Reconnect the City“Knit the city together again and re-Integrate the Tropicana site with the rest of the grid system”

3. Retain Unique Character“Celebrate and enhance the rich cultural diversity and authenticity as an engine for economic opportunity and the surrounding neighborhoods”

4. Integrate Transit and Walkable Streets“Make it easy to get around and expand all transportation options to reduce traffic, increase access between the neighborhoods and Downtown”

image: City of St Petersburg