ADRIANA SENIOR MOJICA

CEO

TROPICAL FRUIT CONGRESS

The market that awaits us

PRODUCT

COLOMBIAN

EXPORTS

(Millions USD)

2016

WORLD

TRADE

(Millions

USD)

2016

%

PARTICIPATIO

N COLOMBIA

Fruits 1.036 119.209 0,85%

Bananas 915 14.200 6,44%

Avocados 35 4.800 0,73%

Pineapple 9,7 2.400 0,40%

Mangoes 2,3 2.500 0,09%

watermelons,

Melons and Papayas0,2 3.000 0,01%

Lemons 7,7 3.800 0,20%

Passifloras 0,6 1.100 0,05%

Vegetables 19,3 71.500 0,03%

Growth in exports

Year 2013 2014 2015 2016 2017

Avocado exports(millions usd)

1,2 3,6 10,2 35 53

Mangoes exports(millions usd)

0,6 0,7 1,1 2,3 2,8

GROWTH IN EXPORTED VALUE BETWEEN 2013 -

2017

Avocados 523%

Mangoes 54%

Reasons for growth in avocado

Adjust the technological offer based on agroclimatic conditions

Implementation of good agricultural practices from planning,

production, harvest and post harvest

Adequate phytosanitary management. Especially in the prevention and

monitoring

Suitable areas of production

Avocado availability throughout the year

Differentiation for export market

Organic certificate

Processed product with high added value

Direct marketing between producers and significant supermarkets in differentcountries

Promote the products in international events where they achieve recognitionand positioning

Implementation and cetification in the standards according to the market, such as GLOBALG.A.P. y FSMA