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Triton National Loyalty Platform:

AOL Case Study

Driving Traffic Through Trivia, Survey and Featured Links

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Agenda

• Brief Description of Triton Loyalty

• AOL & Triton Partnership Overview

• Case Examples & Results

Triton Loyalty

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Triton Digital Loyalty Platform

550+ media brands

42+ MM monthly page views

90+ MM monthly display impressions

28 page views per visit

Engagement Platforms

Secret Email CampaignsSweepstakes

TriviaVideo / Custom Trivia

SurveysFree Trial Offers

Bonus LinksDigital CouponingDisplay Campaigns

UGC Upload Contests

MicrositesPhoto Upload ContestSocial Sharing & Voting

Video Trivia

Secret Email

National Register to Win

*Just a sample of Triton’s Engagement Platforms

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Triton Digital: Listener Loyalty Sites

Examples of Triton Loyalty sites…

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AOL & Triton Partnership Overview

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Overview

• AOL is…. A global leader in sourcing, creating, producing and delivering high quality, trusted, original content to their consumers.

• AOL brands include Huffington Post, Heidi Klum, AOL Autos, Live Better America, Patch, Autos Make Model, Jobs, Mapquest, Pawnation, Mandatory, Shopping, StyleList, Travel and more.

• AOL has a constant need to increase traffic and page views to services, slide shows, videos and specific ad sponsored features.

• Triton Digital leverages our active monthly, registered loyalty site visitors and drives them to engage with AOL brands.

• Triton Digital drives traffic to AOL sites through:– Trivia features– Surveys– Featured links– Secret Contests

• Triton Digital also built custom trivia for select brands, such as “Flavors of AOL”, Signature Sounds, Autos Make Model and Heidi Glamour.

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AOL Brands

• Autoblog • Autos Make Model • AOL Autos• Black Voices Fashion• Daily Finance • GMC Trade Secrets• Heidi Klum• Huffington Post• Live Better America• Makers.com• Mandatory.com• Mom.Me Latino• Stylist

But… still so much more to do!

Triton drives over 1 to 2 million clicks monthly to:

Case Example:Heidi Klum on AOL

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Heidi Klum on AOL

• AOL presented Triton with a need to create traffic aimed at pages sponsored by Crest on the Heidi Klum site.

• Triton created trivia questions and featured links to be served to our registered members across the loyalty platform’s 550 sites.

• Trivia questions could only be answered by the participant clicking and viewing various, sponsored slide shows, video and other content on the Heidi Klum site.

• As the trivia questions were successfully answered, users were rewarded points in their respective loyalty sites.

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Heidi Klum AOL Beauty Trivia

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Heidi Klum on AOLTrivia Example

Results:• Question One: 17,257

Engagements• Question Two: 16,356

Engagements• Question Three: 15,586

Engagements• 390,636 Page Views in less

than 4 days of being integrated on the Triton Loyalty sites.

Results not typical and will vary depending on current traffic demands.

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Additional Examples

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Additional Examples

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Additional Examples

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Additional Examples

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Additional Examples

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Flavors of AOL

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Questions?