Marketing || Prof. Brock || Fall 2011

Teresa Grüne || Teresa Stumpf || Christian Stumpf || Isabella de Oliveira || Marta Rubió || Atanas Zaprianov

RESEARCH DESIGN & THEORETIC

BACKGROUND

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“M-Commerce is the conduct of business transactions over the Internet-enabled wireless devices.”

Grami & Schell, 2004

RESEARCH DESIGN & THEORETIC BACKGROUNDTHEORETIC BACKGROUND | DEFINITION

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RESEARCH DESIGN & THEORETIC BACKGROUNDTHEORETIC BACKGROUND | FLOW

“The flow experience describes people’s feelings when they are totally involved in an Activity. “

Csikszentmihalyi & Csikszentmihalyi, 1988

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RESEARCH DESIGN & THEORETIC BACKGROUNDTHEORETIC BACKGROUND | DESIGN & DEVELOPMENT

│ Ubiquity | Mobile users must have the ability to receive information and perform transactions in real-time, regardless of location.

│ Personalization | Services and applications should be personalized according to users preferences.

│ Flexibility | Users of mobile devices should engage in activities such as, receiving information, and conducting transactions with ease.

│ Localization | Mobile users should have access to local information and services.

Andreou et al., 2005

FINANCE

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“Biometric technologies are expected to play a key role in personal authentication for large scale enterprise network authentication environments, Point-of-Sale and for the protection of all types of digital content…”

Bhattacharyya et al., 2009

“It is a no-brainer… However, it needs an infrastructure…”

Lars Cosh-Ishii

COMMERCE | RETAIL

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“The technology is there since 2007…”

Lars Cosh-Ishii

“Augmented reality is starting to get off the ground.”

Jonathan MacDonald

LOGISTICS

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Teleportation Is RealDowling, 2009

BRING IT ALL TOGHETER

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QUESTIONS?

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REFERENCES

Andreou A., Chrysostomou C., Leonidou C., Mavromoustakos S., Pitsillides A., Samaras G. & C. Schizas, 2002, “Mobile Commerce Applications and Services: A Design and Development Approach”, International Journal of Mobile Communications, Vol. 3, pp. 303 – 323

Bhattacharyya D., Ranjan R., Farkhod Alisherov A. & Choi M., 2009, “Biometric Authentication: A Review”, International Journal of u- and e- Service, Science and Technology, Vol. 2, pp. 13-28

Csikszentmihalyi M. & Csikszentmihalyi I. 1988, “Optimal Experience: Psychological Studies of Flow in Consciousness”, Cambridge University Press: Cambridge

Dowling D., 2009, “Teleportation Is Real – But Don't Try It at Home”, http://www.time.com/time/health/article/0,8599,1874760,00.html on 06.11.2011, 18:30

Grami A. & Schell B, 2004, Proceedings Second Annual Conference on Privacy Security and Trust October 1315 2004 Wu Centre University of New Brunswick Fredericton New Brunswick Canada