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Trends in Trade Show Design: Neuroscience, Technology, Interactivity

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© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

High relevance strengthens use

Technology empowers by giving access to info

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The typical mobile phone user checks his/her phone 150 times a day.--Mary Meeker, KPCBBy the end of this year, there will be more mobile-connected devices than there are people on earth.--Cisco, 2013

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High relevance strengthens use

Technology empowers by giving access to info

• Give me what I want, when I want it

• Be convenient for me

• Engage me

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Millennial estimated purchasing power today is $13 trillion.--CEB/IconocultureBy 2025, Millennials will make up 75% of the workforce.--Brian Solis

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Netflix House of Cards example illustrating Big Data

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Technology empowers by giving access to info

• Give me what I want, when I want it

• Be convenient for me• Engage me

All-About-Me Event Solutions

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• Event Mobile App• Virtual Events• Near-Field Communication• Heat Mapping

All-About-Me SolutionsEvent Organizers

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• Targeted messaging through social media

• Tech “eye candy”: projection mapping, augmented reality

• Photo booths

All-About-Me SolutionsExhibitors

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• Second screen• Flipped learning• Adaptive learning models• Gamified education

All-About-Me SolutionsEducation

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Presented by: Loretta HudelotAt Expo!Expo! 2013

(214) 445-1292loretta.hudelot@freemanxp.com

@InsightsChick