Trends in Marketing Technology | Turing Festival 2013

Post on 20-Aug-2015

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Transcript of Trends in Marketing Technology | Turing Festival 2013

In the beginning…

… became marketing

Still growing

Becoming

Connected TV

First screen

Newsroom

Native Content

Video

Content Marketing

RTB

Big Data

The other players

Content Platform Services

Conclusion Audience Tech

Media Innovations Director, DigitasLBi(from Edinburgh)

E: Andrew.Girdwood@LBi.comS: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…

Thank you!