Trending Social Media:an Example at Work

Andrew Zolnai

Copyright © 2010 Interactive Net Mapping Ltd

All content is confidential to Interactive Net Mapping Ltd and should not be reproduced without written permission

www.oilelefant.com

Revolution

• Rapid growth of media

• Technology devices

• Data explosion

• Manageability becomes key

• Information relevance

– Context

– Content

– User needs

Tear down this wall

Evolution

Tim O’Reilly Web 2.0 www.oilelefant.com

Embrace open standards EPSG, OGC, and PPDM petroleum

standards

Make it simple Web front end to access entire

workflows

Design for cooperation Web links to intranet and extranets

Learn from users v.2 extend into document

management

Lower the barrier to experimentation Technology kept under the hood

Make it a culture of measurement This presentation

Open the doors to partners Two business partners to start

Let’s link -

Twitter

Blog Web

Static Web 1.0Dynamic Web 2.0

Interactive Web 3.0

- communities -

SSoftwareSales

SupportConsulting

Partners

Standards

Associations

Sales

Adverts

Sales

Sales

Product

- and processes -

SSoftwareSales

DiscoveryDrilling

Permit

Field

Basin

Sales

Play

Sales

Production

Sale

Intersection and Union

Tech-nology

- to integrate the GeoWeb

People

Pro-cess

Loca-tion

Intel-ligence

Data

In the short term -

- the long term -

- across themes -

- and across media

Oct-

10

Ja

n-1

0

Ja

n-0

9

Au

g-1

0

Web

Twitter

Slideshare

Social media at work

• Still important

– Releases

– Media coverage

• Newly important

– Blogs

– Interactive web

• Two-step approach

– On-line

– Trade shows

Thank You

Andrew Zolnai

Sales & Marketing Director

sales@interactnetmap.com

Interactive Net Mapping Ltd.

PO Box 469

Exeter

EX1 9AS

United Kingdom

Tel: +44(0)1392 495 600

Fax: +44(0)1392 495 695

www.oilelefant.com