Post on 18-Oct-2014
description
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Trendbüro | Asia-Pacific Company Introduction
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1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda
I would like to introduce you to Trendbüro Asia-Pacific.
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Who we are
We are a mix of a creative think-tank, consumer research company, innovation lab and strategic consulting company.
Dirk Jehmlich General Manager
Elaine W. Ho Design Research Expert
Lidan Liu Designer, Head of Shanghai Office
Vera Li Yu Trend Research Director China
Manuela Puls Office Management
Sarah Volk Research Fellow
Miranda Sinaga Trend Analyst
Wang Ge Graphics and Concepts
Neville Mars Specialist
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LEFT BRAIN RIGHT BRAIN
STRATEGY CREATIVITY
analytical thinking
logical acting
driven by facts
intuitive thinking
emotional acting
inspired by fiction
Our position
Who we are
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STRATEGY CREATIVITY
linear
thinkers
non-linear
thinkers
LEFT BRAIN RIGHT BRAIN
Our position
Who we are
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STRATEGY CREATIVITY
LEFT BRAIN RIGHT BRAIN
Our position
Who we are
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authentic
human
innovative
analytical thinking
logical acting
driven by facts
intuitive thinking
emotional acting
inspired by fiction
Our position
Who we are
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linear
thinkers
non-linear
thinkers
Our position
Who we are
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Our position
Who we are
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Who we are
Within the last 16 years we set up a strong and reliable network of correspondents and trendsetters all over the world.
Beijing China
Hamburg Germany
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1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda
I would like to introduce you to Trendbüro Asia-Pacific.
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What we do
Our mission
Turn trends into
something that
matters.
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What we do
Our service position: focused on future-oriented marketing and product innovation
Branding (JWT, Ogilvy)
Design (IDEO, Frog)
Consulting (McK, BCG)
Market
Research (TNS, Horizon)
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What we do
Key Questions
1. Which trends/concepts/innovations do you observe
abroad that could work in China, too?
2. How to modify our brand and product strategy to
succeed in China/foreign markets?
3. Who are trendsetters in China and how to reach them with our brand and products?
4. What will change in Chinese households and minds until 2020. What does it mean for our company?
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What we do
Transforming trends into profit: Using our fields of competence as basis for future projects.
Trends Consumer
Insights
Branding &
Communication
Innovation &
Idea Creation
Business
Development
SCO
PE
SERVIC
ES
Trend...
...consulting
...reports
...lectures
...workshops
...scouting tours
Consumer...
...insight reports
...interviews
...home visits
...observations
...blog monitoring
Trend…
…brand checks
…pr support …marketing
Innovation
workshops
New product
development
Innovation
Management
Innovation
Coaching
Scenario planning,
Vision workshops
Coaching/
Mentoring
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What we do
We dedicate success stories to our clients. Our story is 16 years of industry leadership and the success of our clients.
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1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda
I would like to introduce you to Trendbüro.
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Chinese are different: The European society is balanced. Individualism and hedonism go together with harmony and security.
Why we do it
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Chinese are different: The American society is mostly shaped by individualism and hedonism.
Why we do it
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Chinese are different: So what? China’s trendsetters are hardly predictable due to a missing bases of individual decision making.
Why we do it
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Trends replace traditions
Why we do it
Trends are strategies for
consumers to handle a
continuously changing
environment. Trends are
the source of innovation.
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Consumers expect more value for less money. Companies have to find out what consumers value.
Why we do it
Costs
Buyer Value
Value
Innovation
Reduce Eliminate
Raise Create
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Why we do it
Challenge
Consumers don’t know
what they want.
But you have to.
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1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda
I would like to introduce you to Trendbüro.
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Get the big picture: We identify life drivers of your consumers and analyze their directions to pick out changing and rising needs.
How we do it
Envi
ronm
ent
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How we do it
Ask to get answers; listen to get insights: Consumers are suspicious of market researchers. Consumers trust consumers.
Product Development
Workshops
Service Innovation
Brand Communication
Concepts
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How we do it
Count insights not numbers: Where do you tell people about your feelings? In a test studio? We prefer to invite people to our KTV studio.
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How we do it
Discover need gaps: Spend 3 days in a car with friends instead one hour with an interviewer. Than you know where to find need gaps.
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How we do it
Strategic thinking: Develop a idea framework to fill your innovation pipeline.
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How we do it
Talk to nerds: Trendsetters cannot be recruited. They find you.
BLUE HOUR is a bi-monthly lounge event for friends, partners and creative minds.
The German Trend Day is the future forum
for management in the German-speaking
world. The event focuses on social change
and its consequences for management,
marketing and design.
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1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda
I would like to introduce you to Trendbüro.
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What we deliver
Information: Studies & Reports as a starting point for strategies
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What we deliver
Insights: Trend Videos & Trend Kits as an outlook into consumer’s future life
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What we deliver
Ideas: Idea Creation Workshop as a source of innovation
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What we deliver
Inspirations: Trend Safaris & Scouting Trips as a source for concept ideas, campaigns and events
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What we deliver
Concepts: Products, marketing initiatives, services, retail
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What we deliver
Concepts: Products, marketing initiatives, services, retail
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©2008
Contact
Thank you!
Hamburg | Beijing
Dirk Jehmlich Vera Yu
General Manager Asia-Pacific Trend Research Director China
Trendbüro 研究中心
#2108 Xintai Building | 8 Xiaguangli | Chaoyang District | 100016 Beijing | China Email: d.jehmlich@trendbuero.com | v.yu@trendbuero.com |http://www.trendbuero.com