Chase McMichael CEO @chasemcmichael @infinigraph

#ondemand April 4th 2012

InfiniGraph solves a problem for marketers drowning in data by enabling them to

identify what's relevant to their customers.

We simplify trend identification empowering brands to create resonating content

marketing campaigns. 

some contentis more interesting than other content.

Do you know what's important to your customer?

Content insight involves a staggering amount of data:

3.2 billion pieces of content are shared each week between 800 million Facebook users.

How do you make sense of all this data?

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We’re drinking from the social media fire hose.

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Professional Grade Intelligence

Can you see the advantages of understanding what your audience is into?

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What is Social Intelligence?

Pro Active

Social Intelligence is:Deriving relevance from

consumer actions around content and other who have in common connections through the Social

Graph while finding trends.

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Trends

• What are trends?

• All brands have some sort of fan interaction on their content.

• Clusters of brands in an industry have more.

• Monitoring brand content traction based on audience behavior across both the brand and the industry represents the trends in content preference.

What’s relevant?

Isn't it worth knowing what is relevant to your audience?

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Marketing Intelligence Interface

www.infinigraph.com

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Consumer Action On Brand Content

• What’s most important to the X Games engaged audience based on behavior?

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All Brands Have Trending content

Consumers acting on content provides better measurement to what’s relevant

Do you see how brands can be more engaged when they know

what’s trending?

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Competitive Brand Intelligence – Digital Insights

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What do you learn?

Recommended Action Steps:Tuesday and Wednesdays are the best days to introduce new photos. Where as Saturday is best to repost and spin those photos with questions etc.

Different Content Trends

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Recommended Frequency By Content Type

• Insight: Link content goes to commerce sites and/or blogs/media/publications. Whereas, status updates are more consumer engagement inducing. Photos and videos perform the highest.

Type Mon Tues Wed Thurs Fri Sat Sun

Statusoptional 10 optional optional 20 15

trendingposts

optional 25 optional optional 40 30

Linkoptional optional optional 12 optional

trending posts

trendingposts

optional optional optional 20 optional

Photo7 14 repost 14

trendingposts

15 20 repost 20

Video8 repost repost trending 6

8 repost repost trending 6

Total post allocation over four week period:

Recommendation:Repost content used for heavy traffic days to fill out days and time slots with less traffic. A total of 200 posts across content types will get Client X to the industry average.

You have genius moments, just not every day. But there are continuous genius moments happening all the time.

InfiniGraph taps that genius.

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Military.com

• We got Military.com 41% more likes on their posts

What we did:Monitor the military branches and surfaced trends

Our Results:41% increase in likes43% increase in comments "InfiniGraph knows what content is most

relevant and how to act on trends. We're seeing 41% improvement in content engagement.”

Joanna Campione - New Media Marketing Manager, Monster Inc. (Military.com)

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Golden Spoon

• We got Golden Spoon some great results:• Clickthrough rate: 6%

• Liked page fan: 51%

• Conversion to buy: 18%*

• Same store sales: up 13.7% during promotional period.

• Coupon redemption rate was reported to be approximately 18% with each e-mail promotion.

• New Facebook likes up 162%

• Monthly active users rose 105%.

• Post feedbacks were boosted 612%

• Post views increased 249%.

“We’re running promos on slow days Mondays and Tuesdays on Facebook and sales are equivalent to what they are on a weekend.”

Gary Brewer – Digital Eye (Agency) CEO

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Complex Media

• We helped grow Complex Media: • What we did:

• Created the first Competitive Brand Intelligence forOver 12 men publications

• Find out what Complex.com readers did on social networks and what type of content they liked to read and share.

Our Results:

Traffic to the Complex website by 30%

Twitter increased by 25%

Facebook increased by 30%

“InfiniGraph increased Complex page views by 30% and its Facebook following by 30%.”

Aleksey Baksheyev, Director of Technology of Complex Media, Inc.,

Wouldn't you want to know What content and Why?

InfiniGraph answers this question.

Chase McMichael CEO @chasemcmichael @infinigraph

#ondemand