Post on 04-May-2022
Adam Sacks
President
Tourism Economics
adam@tourismeconomics.com
March 2021
PLANNING FOR THE RECOVERY
Dismal but improving situation
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3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1 12/1 1/1 2/1
HospitalizedDeaths
US COVID Deaths and Hospitalizations
Deaths (7-day MA)
Hospitalized (right)
“It is said that the darkest hour of the
night comes just before the dawn.”
Thomas Fuller, 1608-1661
English churchman and historian
Died at age 53 of epidemic infectious disease
Penned within a travelogue of the Holy Land
The dawn is in sight
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80
100
0
50
100
150
200
January February March April May June
Vaccinations (doses)
Optimistic case (%)
Base case (%)
Pessimistic case (%)
US: Estimated vaccine distribution
Source: Oxford Economics/CDC
Millions of doses % of population vaccinated
Three snapshots of the US travel landscape
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Travel performanceYear-over-year % change
Source: TSA, Arrivalist, STR
Air pax (-64%)
Auto trips (- 7%)
Hotel room demand (-32%)
Travel confidence remains low
How will the economy influence the travel recovery?
After recovering about half of losses, jobs plateau
Unemployment rate still near recession peaks
7.1%
6.1%
9.0%
10.8%
7.8%
6.3%
10.0%
1960 1970 1980 1990 2000 2010 2020
0
2
4
6
8
10
12
14
16
Source: Oxford Economics/Haver Analytics
US: U3 unemployment rate%
Apr: 14.7%
Dec: 6.7%
Average of 7
prior recessions
Participation rate at its lowest since the 1970s
1949 1959 1969 1979 1989 1999 2009 2019
57
59
61
63
65
67
69
Source: Oxford Economics/Haver Analytics
US: Labor force participation rate
%
Lowest since 1977
Employment should pick up over spring/summer
Fed policy acting as wind in the sails
Large and rapid fiscal stimulus without precedent
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1.00
1.50
2.00
2.50
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3.50
4.00
4.50
5.00
5.50
6.00
0 100 200 300 400 500
Since first reported US death from Covid-19 (Feb 28, 2020)
Since early signs of a financial crisis (Aug. 7th, 2007)
Source : Oxford Economics/CBO
US: Funds authorized by Congress
Trillions, $
$8bn: Preparedness bill$190bn: Stimulus bill
$2.4tn: CARES Act
$152bn: Stimulus bill$300 bn: Mortgage-guarantee bill
$700bn: TARP
$787bn: American Recovery and Reinvestment Act
(80 weeks after crisis began)
Days
$480bn: PPP & Healthcare Enhancement Act
$900bn: Covid relief bill
$1.9tn: American Rescue Plan* (proposed, not passed)
Policy upside risk shouldn’t be discounted
▪ Congress will likely pass, on a
bipartisan basis, additional
stimulus checks totaling $1,400/
person on top of the $600
checks passed at the end last
year.
▪ President Biden will attempt to
pass some of his spending and
tax proposals via the budget
reconciliation process requiring
only a simple majority.
❑ GDP lift of 0.7%
When will travel recover?
Assumptions: Baseline
• 2021 Q1
• Difficult start to year. Concerted efforts to get disease under control
• 2021 Q2-Q3
• Vaccination programs make a meaningful impact
• Leisure travel picks up headed into summer
• 2021 Q4
• Context for business travel and group events has normalized substantially.
• Group and business travel returns (but at 20%-30% below 2019 levels)
Will higher income households support recovery?
Households earning $100k+ account for 24% of households… but 59% of leisure spending on lodging
Unemployment rate (October):
• Bachelor’s or higher: 4.2%
• High school grad: 8.1%
40%
21%
14%13%
11%13% 14%
15%
20%
39%
Less than $40k $40k to $70k $70k to $100k $100k to $150k $150k andmore
Share of households Share of spending
Share of leisure lodging spending by
income
Note: Lodging spending is based on recent three-year average (2015 to 2018). Consumer
spending represents leisure trips. Pre-tax annual income, in thousands.
Source: BLS; Tourism Economics
A massive $1.6tn cash stash for households
Major reshuffling of the deck
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2019 2020 2021 2022 2023 2024
Domestic International
Domestic and international tripsIndex (2019=100)
Source: Tourism Economics
Domestic trips nearly back in 2022, international will take longer
Source: U.S. Travel Association, Tourism Economics
Leisure travel will fuel the recovery
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40
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85
9399100
76
90
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100
120
2019 2020 2021 2022 2023 2024
Business Leisure
Business and leisure tripsIndex (2019=100)
Note: Only domestic trips
Source: Tourism Economics
Leisure back to 2019 levels in 2022
Business nearly back in 2024
Source: U.S. Travel Association, Tourism Economics
Room demandQuarterly, relative to 2019
Source: STR; Tourism Economics
0%
-14%
-57%
-35% -34%
-40%
-29%
-16%
-13%
-7%-6%
-4% -4%-1% 0%
1% 1%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2020 2021 2022 2023
2019 level
2023 Q3
The second half of the year will look very different
Strong recovery in
second half of 2021 to
demand levels about
15% below 2019.
Recovery after a pandemic: 14-17 months
400
500
600
700
800
Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05 Jul-05 Jan-06
12 Month Average
Lost Arrivals
2003 SARS outbreak in Singapore International arrivals (thousands)
Source: Tourism Economics
17 months from crisis to recovery
1,472,000 lost arrivals
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500
1,000
1,500
Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05 Jul-05 Jan-06
12 Month Average
Lost Arrivals
2003 SARS outbreak in Hong Kong International arrivals (thousands)
Source: Tourism Economics
14 months from crisis to recovery
1,362,000 lost arrivals
80% of travellers indicate return within six months of virus containment according to recent IATA survey
Intentions to travel are already rising
How do we advocate for the industry during this
crisis?
Reminder: the travel sector was a leader of Oregon job growth
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2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
OR L&H
OR
US
+32%
+16%
+21%
L&H employment in OregonIndex (2010=100)
Source: BLS
Industry in crisis: no sector has been hit as hard at travel
9%
9%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Trade, transportation, and utilities
Professional & business services
Construction
Financial activities
Education & health services
Manufacturing
Mining & logging
Government
Information
Other services
Leisure & hospitality
Oregon employment loss by industry% of industry lost since February
Source: BLS
Travel must be our focus for an economic recovery
8%
17%
53%
0% 10% 20% 30% 40% 50% 60%
Mining & logging
Trade, transportation, and…
Construction
Information
Financial activities
Professional & business…
Other services
Education & health services
Manufacturing
Government
Leisure & hospitality
Share of total OR employment loss by industry% of all jobs lost since February
Source: BLS
Considerations for recovery
All indicators point to a strong leisure travel rebound This will drive a recovery in the labor market
Oregon’s domestic market mix is encouragingHigh shares of leisure and drive visitors will boost the recovery
Oregon’s international market mix is encouragingCanada and China will rebound faster than most other markets
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Will there be an enduring legacy of this crisis?
Gratitude.
Adam Sacks
President
Tourism Economics
adam@tourismeconomics.com
March 2021
THANK YOU!
Sources: Tourism Economics; STR
-100%
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-20%
0%
20%
Idaho
New York
Oregon
United States
Y/Y change Added for perspective of states recovering quickly and slowly
ScenarioVirus-related inhibitions on travel in the first
half of 2021Key economic indicators(forecast current as of January 24th, 2020)
Economic
dragVirus drag
Combined
impact to
travel
• Virus moderately contained, travel restrictions continue to
ease• National unemployment rate in Q4 2021 - 4.8%
Upside • Traveler risk aversion remains moderate to high through
2021• National GDP grows 7.3% in 2021
• GDP returns to 2019 Q4 level in 2021 Q2
• Virus contained in some regions, however many restrictions
and containment measures remain through 2021• National unemployment rate in Q4 2021 - 5.7%
Baseline • In some areas, groups permitted to meet with modifications,
but risk aversion reduces attendance• National GDP grows 4.2% in 2021
• GDP returns to 2019 Q4 level in 2021 Q3
• Virus not well contained, many restrictions and many
containment measures remain in place until the summer• National unemployment rate in Q4 2021 - 6.9%
Downside • Very limited group travel, greater risk aversion, many public
places closed/limited, restaurants more limited• National GDP grows 0.2% in 2021
• GDP returns to 2019 Q4 level in 2022 Q1
Sources: Tourism Economics; STR
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Sources: Tourism Economics; STR
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J F MAM J J A S ON D J F MAM J J A S ON D J F MAM J J A S ON D J F M
2020 2021 2022 2023
Upside
Baseline
Downside
Percent losses compared to 2019
Sources: Tourism Economics; STR
TLT revenue growth in three scenariosFY2019 FY2020 FY2021 FY2022 FY2023
Revenue (millions)
Upside $41.6 $40.3 $21.4 $31.0 $33.9
Baseline $41.6 $40.3 $21.1 $29.1 $32.5
Downside $41.6 $40.3 $20.9 $25.9 $29.6
Percent of FY2019
Upside -- 96.9% 51.5% 74.6% 81.7%
Baseline -- 96.9% 50.8% 70.0% 78.3%
Downside -- 96.9% 50.3% 62.4% 71.2%
Sources: Tourism Economics; STR; Oregon DoR
Sources: Tourism Economics; STR
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