Travel 2.0Jaime Pons Capó

Instituto Tecnológico Hotelero

Projects & Marketing Managerhttp://jimmypons.com

October 2007

Internet have made the earth smaller

Smaller

Smaller

Smaller

Smaller

And some people say…..

And some people say…..

And some people say…..

And some people say…..

And some people say…..

That now is even flatter…

Something is changing

Tecnology is changing our lives...

e-Be Trends

Tecnology is changing our bussines…

The Web is changing society...

http://jimmypons.com

The Web is changing society...

The Web is changing society...http://creing.blip.tv Webision

The Web is changing society...

Society has changed and we need a reflexion…

Tourism is a reflectionof a big part of society, and is evolving towards

the use of internet as a platformto interact in an environment

we call web 2.0

¿What is really web 2.0?

Is the tag we use to name a new cycle in the constant andcrazy evolution of the worldwide web.

¿ a new bubble like the .com?

Web 2.0 in one image

Yes, you.

YOU control the InformationAge

Welcome toyour world.

¿What is Travel 2.0? Applied to the user (traveller)

It is the verticalization of the web2.0 concept applied totourism where the relationship between the enterprise andthe traveller has changed dramatically.

When a client has to decide where to go and where tostay, comments by other clients give a more reliableopinion than any other agents.

Technology and the web has made this possible, as thisnew practice is very similar to customer testimonials. Travel 2.0 could be defined as the “Word of MouthTechnology”.

Personal vision of travel 2.0

Word of mouth and testimonials evolution, applied to the XXI century, using the www. Creating a new term the “mouse-web”.

11

25As many as www conections

Evolution stepsTravel 1.0 Travel 1.5 Travel 2.0

Tourismsector

Tourismsector

Tourismsector

Web to inform Web to colaborateWeb to inform and book

¿But, what are we talking about?

PodcastsAudio-VideoRSS+MP3

BlogsVideoblogsPhotoblogsMicroblogs

Travelcomunities

Virtual worlds

VideosPhotos Evaluation

Trails

Maps

AirFares

SMM

RSSXML

AJAX

RSS, real simple sindication

RSS is a family of Web feed formats used to publish frequentlyupdated content such as blog entries, news headlines or podcasts. AnRSS document, which is called a "feed", "web feed", or "channel", contains either a summary of content from an associated web site orthe full text. RSS makes it possible for people to keep up with theirfavorite web sites in an automated manner that's easier than checkingthem manually.

RSS content can be read using software called a "feed reader" or an"aggregator."

Wikipedia

Ajax“Ajax, or AJAX, is a web development technique used for creatinginteractive web applications. The intent is to make web pages feelmore responsive by exchanging small amounts of data with the serverbehind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change. This is intended toincrease the web page's interactivity, speed, functionality, andusability.Ajax is asynchronous in that XML data loading does not interfere with

normal HTML and JavaScript page loading”Wikipedia

Webs Travel 2.0Evaluación Georeferenciación y Mapas

Planificador de viajes y rutasPodcast audio

Operadores 2.0

Metabuscadores

Webs Travel 2.0Comunidad viajeros Guías de viaje Travel blogs

Fotos

Proyección Tarifas

Podcast vídeo

Tags

Social Media Marketinghttp://hyves.net/ (Focus on students and Dutch speakers )2,311,790http://www.friendsreunited.com/ (School, college, sport, streets )12,000,000http://www.faceparty.com/ (British teens and 20-somethings )(5,900,000)http://www.facebox.com/ (European young adults (14-24))(14,000,000)http://www.care2.com/ (Green living and activism )(6,900,000)http://www.bebo.com/ (Schools and colleges)(22,000,000)http://www.myspace.com (General)162,400,000

Hotels SMM in “You Tube”

Virtual worlds, Habbo Hotel

Hotel SMM in Second Life

From 1.0 to 2.0, hotel web

Hotel1.0

One-wayBrochure 24x7Inform the clientText and photosTel. e-mail, etc.Telephone bookings

Hotel1.5

Hotel2.0

1995 2.000 2007

Two-wayCommercial textBookings 24x7NewsletterClub, VIP, etc.SEO

CollaborativeLoyalty and client retentionBrandingImproved communicationBlogs, Podcast, Google MapsPhotos, client commentsSMM (Social Media Mkt)

Estatic Dynamic CollaborativeHTMLJPGGIF

DHTMLASPCSSCMS

AYAXXMLSOAP

From 1.0 to 2.0, hotel web

Hotel1.0

UnidireccionalBroshure 24x7Inform the clientTexts and photosTel. e-mail, etc.Telephone bookings

Hotel1.5

Hotel2.0

1995 2.000 2007

BidireccionalComercial textsBookings 24x7NewsleterClub, VIP, etc.SEO

CollaborativeFidelización clienteComunication improvementBlogs, PodcastGoogle MapsPhotos, clients comentsSMM

Estatic Dinamic CollaborativeHTMLJPGGIF

DHTMLASPCSSCMS

AYAXXMLSOAP

Web evolution Amic-Hotels

Web evolution Amic-Hotels I

Web evolution Amic-Hotels II

Web evolution Amic-Hotels III

Web evolution Amic-Hotels IV

Travel 2.0 ¿Second Internet revolution?

Jaime Pons Capó

Instituto Tecnológico Hotelero

Proyects and Marketing Director

Tel. 914171246

jpons@ithotelero.com

www.ithotelero.com

http://jimmypons.com