Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent,...

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Business Week Innovation Columnist and Materials Scientist Andrew Dent will discuss why intelligent and cost-effective sustainability has become increasingly important, particularly as consumers grow weary of being bombarded with “green” solutions of questionable validity. He'll provide some guiding examples of how to approach a new 'good design' ethos, as well as a look at innovative new materials, the present state of recycled materials, and ways to ensure compliance with current and future bans on certain chemicals, and will feature examples from a wide range of industries, including packaging, sneaker design, medical and consumer products, and electronics and housewares.

Transcript of Transparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders, with Andrew Dent,...

“Materials Matter” Material Connexion Inc.

Andrew Dent, Material Connexion Inc.

Andrew Dent, PhDVice President, Materials Research

Material ConneXion Inc.

We believe the right materialchoices can invigorate design,revolutionize industries, andcreate better, more sustainableenvironments.

MATERIALSMATTER

Every Idea Has A Material Solution

TM

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WE ARE

A global material consultancy. We create innovation through smart material sourcing and thinking.

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OUR TOOLS

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Presence in 3 continents

50+ Multi-Disciplinary ExpertsPhDs in Material ScienceMaterial ScientistsMaterial SpecialistsSustainability ExpertsDesignersMarketing & Branding Experts

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The world’s largest resource for advanced and innovative materials.

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OUR NETWORK

Scientists

National Labs

Material Manufacturers

Academia

‘Movers and Shakers’

Innovators

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WHAT WE DO

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CONSULTINGSERVICES

We provide the innovative solutions your company needs to maximize your growth opportunities and dominate your competition.

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Brainstorming sessions for new product initiatives

Workshops on new material developments and sustainability

Custom materials research for product/packaging improvement

Sustainability Strategies for better material sourcing

Material Technology Trends Reports for strategic material selection

We Expand Your Innovations In Five Ways:

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SUCCESS STORIES

From out of the box solutions to real business challenges.

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SUSTAINABLEMATERIAL

TRENDS

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#1 on Michigan’s Lake Superior State University’s 34th annual list of words that should be banished from our vocabularies this year*

—The New York Times, Jan 5, 2009

*From The List of Words to Be Banished from the Queen’s English for Misuse,Overuse and General Uselessness

“GREEN”(and all its derivatives)

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THE ‘FREE’MOVEMENT

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PVC FREE

Many CompaniesNow Comply

PVC still prevalent in many industries, and is considered essential in some medical uses

The environmental impact of this material is often dependent upon its application

Alternatives to PVC include TPU (thermplastic polyurethane) and TPO (polyoelfins such as HDPE and PP)

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PHTHALATE FREE

‘As Goes California, So Goes The Nation’ (After Following The EU Lead)

Phthalates are used in flexible PVC, in hairsprays and nail polish, and in lotions, powders and shampoos for adults and infants

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FORMALDEHYDE FREE

Stricter RegulationIs Coming

Formaldehyde is a component of many adhesives and binding resins for interior products such as particleboard and laminates

Known carcinogen at certain levels and is closely controlled as a volatile organic (VOC)

Current restrictions vary from country to country

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PFOA FREE

Stricter RegulationIs Coming

Perfluorooctanoic Acid (PFOA) is used to produce nonstick cookware (fluoropolymers such as Teflon)

Persistent in the blood of the US population and is believed to be a ‘likely carcinogen’ according to the EPA

Voluntary stewardship of its use is aiming to reduce PFOA by 95% by 2010 and to eliminate it by 2015

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BPA FREE

A Red Flag For Future Concerns

Bisphenol A is one of the building blocks of polycarbonate (PC)

Canada likely to ban products containing this substance

The scare has been enough to stop consumers from using PC in water and baby bottles

Hype always wins over science

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BIOPOLYMERSBRANCH OUT

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COMMODITY PLASTICS FROM PLANTS

BIOPOLYMERS FROM SWITCHGRASS (NOT A FOOD SOURCE)

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COMMODITY PLASTICS FROM SUGAR

HDPE FROM SUGAR CANE

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ENGINEERING PLASTICS FROM PLANTS

NYLON FROM RENEWABLE RESOURCES (CASTOR PLANT)

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BETTER,MORE EFFECTIVE

RECYCLING

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CLOSED LOOP RECYCLING

TAKE BACK PROGRAMS REMOVE THE NEED FOR VIRGIN MATERIALS

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FDA APPROVED RECYCLED PLASTICS

CLOSE CONTROL OF SOURCES ALLOWS FOR EFFECTIVE REUSE OF COMMMODITY PLASTICS

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THANK YOU!

sustainability@materialconnexion.com

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