C97-685143-01 | © 2012 Cisco and/or its affiliates. All rights reserved. 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 1 C97-685143-01 | © 2012 Cisco and/or its affiliates. All rights reserved.

David Ward Vice-President, CTO & Chief Architect Service Provider Cisco Systems

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How to Harness Network Value

How to Sustain Profitability

How to Increase Business Agility

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Big  Data  Analy&cs  

Policy  

Network  

Mon

etiz

atio

n

Opt

imiz

atio

n

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Forwarding Programmability Through OpenFlow

Control

Forwarding

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Programmability Across Multiple Dimensions

Management

Service

Transport

Control

Forwarding

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Forwarding

Management

Service

Transport

Control

Application Developer Environment

Network Elements and Abstraction

Policies and Analytics

Harvest Network

Intelligence

Program Policies for

Personalized Experience

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Forwarding

Management

Service

Transport

Control

Application Developer Environment

Network Elements and Abstraction

Policies and Analytics

Share Topology & Attributes

Deliver Agile

Services

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2

3

Service Provider Content & Application Provider

1

Application Requests 1

Adapt Resources in Real Time 2

Monetize Delivery 3

$ $

Multi-layer Monitoring

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Multi-layer monitoring - feedback loop 1

Customer can monitor in real time 3

Maintain SLAs via real-time adaptation 2

23

1

Resource Pools

Application Service Level Guarantees

Business User

Application

Service Provider

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Integrated Apps Client Access

Network Services

Policy/Service Layer

Network, Service, & Subscriber Abstraction And Orchestration Layer

HTTP RESTful – SOAP XML – XMPP – One API

Analytics

Agg/Core Network Mobile Pkt

Core

Routing Optical

Legacy/IN Location

OMC-R RAN

Small Cells WiFi

FTTx HFC/CMTS

Mobile UC&C

Analytics Video

VDI Policy

Video IMS

Integrated Subscriber/Policy Management

Operator Applications

3rd Party Applications

Operator OSS/BSS

Ethernet

Localization Advert

User Social Media

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Other SP Networks

Core Network

Native Apps 3rd Party Apps OSS/BSS

Access / Aggregation

Network

CPE

Resource Manager

Policy Engine

Dependency Tracker

Capabilities Directory

Peering

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Thank you.