artistartist citizencitizen

entrepreneurentrepreneur

Frank BoydUnexpected Media

Pitching and Presentations

multimedia labs

innovative interactive projects

for

commercial markets

evaluation

Going large

Straits of Necessity

the brief

Funnelof Focus

groan zone

selection

Cloud of Potential

Concept

brainstorming

emergent thinking

mapping

convergentthinkingdivergent

thinking

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entrepreneurentrepreneur

interdisciplinary collaboration

idea generation

idea market

project development

pitching

industry dialogue

public dissemination

meetmarket

artistartist citizencitizen

entrepreneurentrepreneur

Format #1: the value proposition

artistartist citizencitizen

entrepreneurentrepreneur

SRI: value creation

develop a value proposition

arrange a “wateringhole”

pitch

re-iterate

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entrepreneurentrepreneur

SRI “value proposition”

N - A - B - CCustomer/Market NEEDS

Compelling APPROACH

Client BENEFITS

Worldwide COMPETITION

“Watering Holes”

support and encouragment for the champion

brainstormingnew ideas - new perspectives

a source of knowledgemarket domain, technology, business models, customers

a source of resources£££, Jungle Guides, colleagues, coaches

a place to bring interdisciplinary skills

rehearsal

“Watering Holes”

support and encouragment for the champion

Brainstormingnew ideas - new perspectives

a source of knowledgemarket domain, technology, business models, customers

a source of resources£££, Jungle Guides, colleagues, coaches

a place to bring interdisciplinary skills

rehearsal

Format #2: Personas and Scenario

artistartist citizencitizen

entrepreneurentrepreneur

“making stuffpeople-shaped”

user centred design

uxd: user-centred design

user story: personas

user story: scenarios

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entrepreneurentrepreneur

story story

platform story

user story

impact story

money story

five stories

artistartist citizencitizen

entrepreneurentrepreneur

frank.boyd@unexpectedmedia.com