© Copyright 2014 | First Data Corporation

Digital Payments Evolution

Espen Tranoy

Managing Director, First Data Hellas

October 2014

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Changing World

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The banking and payments evolution

It has

changed a

lot

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Or has it?

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How is it changing (trends)

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Bank mergers and acquisitions

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4

systemic

banks

competing for

the clients

Bank mergers and acquisitions

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What are they competing for?

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The current environment

11 million

people

13 million

cards

Economically

active ~

4.8

million

2

accounts

per

person

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Framework developments

European commission scrutiny of

interchange

January

2014

January 2015

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What needs to be done

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Greece has one of the highest rates of

people who have never used the

internet, at 42% in 2014

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7

Gre

ece

Number of card payments per inhabitant/year

Sources: ECB and the ECB’s Statistical Data Warehouse

Notes: data for 2000 not available for Bulgaria, Luxenbourg and Slovakia, 2001 data used instead; data for 2000 and

2001 not available for Spain, 2002 data used instead; changing composition in the case of EU and euro area figures

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Survey: 2014 by Millward&Brown for First Data Hellas

54

38

17

7

DO NOT NEED IT

PREFER CASH TOBETTER CONTROL

EXPENSES

DIDN’T HAVE THE CHANCE/DIDN’T

BOTHER

DON’T FEEL SAFE TO USE IT

40

37

17

13

DO NOT NEED IT

PREFER CASH TOBETTER CONTROL

EXPENSES

AFRAID OF OVER SPEND& LOSE CONTROL

DON’T WANT TO HAVE DEBTS

Why not a card? Debit card Credit card

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Why card?

46

24

19

7

4

DON’T HAVE TO CARRY CASH

WHEN I FORGET/DON’T HAVE TIME TO GO TO ATM/TO GO TO THE BANK EVERY NOW & THEN

FOR ON LINE PURCHASES

DON’T KNOW HOW MUCH MONEY I WILL NEED TO

WITHDRAW FROM BANK IN ADVANCE

ATTRACTIVE REWARD/PAYBACK SCHEME

30

28

14

11

9

DON’T HAVE TO CARRY CASH

TO HAVE INSTALMENTS/FORINSTALMENTS ON LARGE

AMOUNTS

FOR ON LINE PURCHASES

ATTRACTIVE REWARD/PAY BACKSCHEME

DON’T KNOW HOW MUCH MONEY I WILL NEED TO WITHDRAW FROM

BANK IN ADVANCE

Debit card Credit card

Survey: 2014 by Millward&Brown for First Data Hellas

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Usage of cards for online vs. physical store purchases

87%

5% 8%

Pre-paid card

8%

55%

37%

Credit card

14%

51%

35%

Debit card

Online Physical

Both

87% 55% 51%

Survey: 2014 by Millward&Brown for First Data Hellas

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Products/Services purchased

67

62

22

13

5

2

47

11

47

29

26

5

APPAREL/FOOTWARE/COSMETICS/DUTY FREE

FIXED COSTS/ DOCTORS

HOUSEHOLD APPLIANCIES

ENTERTAINEMENT/LEISURE

TRAVELLING & ACCOMMODATON

OTHER

57

40

52

13

6

2

40

10

39

41

38

8

Online

Physical

Debit card Credit card

Survey: 2014 by Millward&Brown for First Data Hellas

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Then came Apple Pay…..

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What is missing is……….

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What is missing is……….

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How can we help?

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Solutions

Pogo Clover E-Couponing Mobile/e-

commerce

Insightics Gyft Perka

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Thank you!