Post on 29-Jun-2018
© 2007-2009 Lance Dublin Page 1
DUBLIN CONSULTING © 2009 Lance Dublin - 1
#112: E-Learning Success: Great Design Is Important, an Implementation Strategy is Essential!
Date: Monday, February 9th, 2009 and Time: 8:00 - 9:00am
Experience: No previous experience required
Objectives (be able to…): 1. Recognize typical organizational implementation issues 2. Apply apply proven concepts and techniques from communications, consumer marketing and change
management 3. Develop and apply a systems-based approach to implementing e-learning based on the I-3 Change
Implementation Model
Bio Lance is an independent management consultant, international speaker and author based in San Francisco, California and serving clients world-wide. He specializes in strategy development, program design, and implementation for corporate learning programs and organizational change management. He brings to his work more than 30 years’ experience in adult education and training, communication and change management, and organizational design and development. He is the co-author of the capstone book in ASTD’s e-learning series, “Implementing e-Learning”.
Contact: Lance Dublin Dublin Consulting 415-759-1258 / at my desk 415-596-1175 / anywhere I am lance@dublinconsulting.net www.dublinconsulting.net
DUBLIN CONSULTING © 2009 Lance Dublin - 2
Lance Dublin - STRATEGIC THINKING & DESIGN -
Working with organizations to assess, plan, design, and implement
corporate learning and e-learning strategies & programs
large scale organizational and technological change initiatives (i.e., e-learning, ERP/new systems, process re-design, re-organization)
Over 25 years of experience in adult education and training, motivation and innovation, communication and change leadership.
Founder and CEO of Dublin Group, a leading training development and change implementation company
Regular presenter at national and international industry conferences
DUBLIN CONSULTING © 2009 Lance Dublin - 3
© 2007-2009 Lance Dublin Page 2
DUBLIN CONSULTING © 2009 Lance Dublin - 4
“If you build it, he will come.”
DUBLIN CONSULTING © 2009 Lance Dublin - 5
Saved money? Cut costs? Reduced staff? Improved test scores? Increased # of
enrollments? Increased # of course
completions? Improved test scores?
Improved customer service ratings?
Increased profit? Reduced time to
market? Reduced errors? Created new
products/services? Compliance?
DUBLIN CONSULTING © 2009 Lance Dublin - 6
How do we prepare the organization to support it? And, to nurture it? And, to incorporate it into the corporate culture? And, to ensure the return on it’s e-learning investment?
How can we make sure learners will use it? And, keep using it? And, improve their on-the-job performance as well as the performance of their organizations?
ROI vs ROE
© 2007-2009 Lance Dublin Page 3
DUBLIN CONSULTING © 2009 Lance Dublin - 7
Success Zone
Organization Individual
Everything Done Right!
DUBLIN CONSULTING © 2009 Lance Dublin - 8
Organization Individual
Change Management
Consumer Marketing
DUBLIN CONSULTING © 2009 Lance Dublin - 9
© 2007-2009 Lance Dublin Page 4
DUBLIN CONSULTING © 2009 Lance Dublin - 10
Myth or Truth??
1. e-Learning is a big deal 2. The ‘hard-stuff’ is what’s difficult 3. Learners are who really count 4. People / the organization don’t
really know what to expect 5. Communication alone is enough 6. Communication is about telling
and convincing 7. Success is getting it to work
Myth Truth
DUBLIN CONSULTING © 2009 Lance Dublin - 11
DUBLIN CONSULTING © 2009 Lance Dublin - 12
© 2007-2009 Lance Dublin Page 5
DUBLIN CONSULTING © 2009 Lance Dublin - 13
Management Structures &
Systems
Information & Tools
Skills, knowledge &
competencies Learning Process
Leadership Culture
Vision Strategy
Attitudes & Behaviors
DUBLIN CONSULTING © 2009 Lance Dublin - 14
DUBLIN CONSULTING © 2009 Lance Dublin - 15
© 2007-2009 Lance Dublin Page 6
DUBLIN CONSULTING © 2009 Lance Dublin - 16
Five Stages:
1. Anticipation of change
2."Reality" of change sets in
3. Letting go of the old
4. Refocus on new
5. Integration of new
DUBLIN CONSULTING © 2009 Lance Dublin - 17
DUBLIN CONSULTING © 2009 Lance Dublin - 18
Organization
Individual Individual Individual Individual Individual Individual Individual Individual Individual Individual Individual Individual
Individual Individual
© 2007-2009 Lance Dublin Page 7
DUBLIN CONSULTING © 2009 Lance Dublin - 19 Source: Dennis Jaffe & Cynthia Scott
DUBLIN CONSULTING © 2009 Lance Dublin - 20
DUBLIN CONSULTING © 2009 Lance Dublin - 21
© 2007-2009 Lance Dublin Page 8
DUBLIN CONSULTING © 2009 Lance Dublin - 22
DUBLIN CONSULTING © 2009 Lance Dublin - 23
DUBLIN CONSULTING © 2009 Lance Dublin - 24
© 2007-2009 Lance Dublin Page 9
DUBLIN CONSULTING © 2009 Lance Dublin - 25
The use of the Internet and intranets to deliver
courses-on-line.
[Derived from computer-assisted instruction (CAI), computer-based training (CBT) and then web-
based training (WBT)]
e-learning is …
DUBLIN CONSULTING © 2009 Lance Dublin - 26
Our Learning Management System/Learning Content
Management System
[often identified by the vendor name]
e-learning is …
DUBLIN CONSULTING © 2009 Lance Dublin - 27
The use of technologies (accessed via the Internet/Intranet)
to create, distribute, and deliver
valuable data, information, learning, and knowledge
to improve on-the-job and organizational
performance.
e-learning is …
© 2007-2009 Lance Dublin Page 10
DUBLIN CONSULTING © 2009 Lance Dublin - 28
Enabling, extending and enhancing learning through leveraging technology …
including, but not limited to the Internet and intranets (e.g., m-learning,
performance support systems, knowledge management systems, informal learning,
blended learning, rapid e-learning)
e-learning is …
DUBLIN CONSULTING © 2009 Lance Dublin - 29
DUBLIN CONSULTING © 2009 Lance Dublin - 30
Maintaining profitable long-term relationships with customers
&
Building and maintaining your brand
© 2007-2009 Lance Dublin Page 11
DUBLIN CONSULTING © 2009 Lance Dublin - 31
Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality. – Walter Landor
DUBLIN CONSULTING © 2009 Lance Dublin - 32
Mental map What’s in it for me?
Cosmetics Soap Your program
DUBLIN CONSULTING © 2009 Lance Dublin - 33
Learning Experience Infotainment Advancement Mastery Professionalism ??
© 2007-2009 Lance Dublin Page 12
DUBLIN CONSULTING © 2009 Lance Dublin - 34
DUBLIN CONSULTING © 2009 Lance Dublin - 35
DUBLIN CONSULTING © 2009 Lance Dublin - 36
Muscle = Orders
Coercion = Threats
Compliance = Information
Commitment = Involvement
Strategy Key Characteristic
© 2007-2009 Lance Dublin Page 13
DUBLIN CONSULTING © 2009 Lance Dublin - 37
“The process to ensure the people (in an organization) are ready, willing, and able to ensure the desired business results (from the change) are achieved.”
DUBLIN CONSULTING © 2009 Lance Dublin - 38
Process / Technology / Job Alignment
Training and Job Aids Leadership &
Communication Education
Performance Planning &
Mgmt Real-time
Performance Support High
Performance Zone
READY – Systems & Structures
ABLE – Heads & Hands
WILLING – Hearts
& Minds
DUBLIN CONSULTING © 2009 Lance Dublin - 39
© 2007-2009 Lance Dublin Page 14
DUBLIN CONSULTING © 2009 Lance Dublin - 40
Marcom/Marketing Communications
=
Change Communications
DUBLIN CONSULTING © 2009 Lance Dublin - 41
Vision & mission statement Project identity
tag-line, logo, font, colors, look ‘n feel Email, mail & box-stuffers Brochures & posters Door-hangers & tent cards Mouse pads, t-shirts, mugs & pens 60-second elevator pitch Senior management announcements Show ‘n tell
DUBLIN CONSULTING © 2009 Lance Dublin - 42
Just do it We try harder Breakfast of champions Your Potential. Our Passion Ultimate driving machine Happiest celebration on Earth Quality is job one We love to see you smile Whatever it is you can get IT here Think different!
© 2007-2009 Lance Dublin Page 15
DUBLIN CONSULTING © 2009 Lance Dublin - 43
Speeches Memos Newsletters Magazines Team Meetings
Inform, Awareness
Videos Labs & fairs Town meetings One-on-one
communication Small group
meetings
Involvement, Engagement
Embed in the work
Embed in the role
Embed in the culture
Integration, Commitment
I3 Change Implementation Model
DUBLIN CONSULTING © 2009 Lance Dublin - 44
DUBLIN CONSULTING © 2009 Lance Dublin - 45
© 2007-2009 Lance Dublin Page 16
DUBLIN CONSULTING © 2009 Lance Dublin - 46
DUBLIN CONSULTING © 2009 Lance Dublin - 47
Thank you! … Questions??
lance@dublinconsulting.net
415-759-1258
www.dublinconsulting.net
www.ASTD.org or www.Amazon.com
www.internettime.com\book
>Center for Implementation Excellence<