Post on 11-Jan-2016
description
TRAINING GOOGLE TO LOVE YOUR WEBSITE
An Brief Introduction to SEO4/9/2010
About Me
SEOInformation Architectur
e
Wordpress & Omeka
Website & Software
Development
Jeanne Kramer-SmythMLS, University of Maryland
What is SEO?
SEO = Search Engine Optimization
Fancy way to say “making your web content findable
by search engines”
AnalyticsAnalytics
Page ConstructionPage Construction
Building Blocks of SEO
Site OrganizationSite Organization
Topic & Keyword ResearchTopic & Keyword Research
What are people looking for?
AnalyticsAnalytics
Page ConstructionPage Construction
Site OrganizationSite Organization
Topic & Keyword ResearchTopic & Keyword Research
World War II or World War 2?Keyword research can show you how people actually search – official vs popular version.Google Insight into Search:
world war 2
world war ii
Tools for Keyword Research
Google Insight for Search Google Trends Google AdWords Keyword Tool Google Search-based Keyword Tool SEO Book Keyword Suggestion Tool KeywordDiscovery ($) WordTracker ($) and Free Version SEO Book’s Keyword Tools Page
This site was built for crawling!
AnalyticsAnalytics
Page ConstructionPage Construction
Site OrganizationSite Organization
Topic & Keyword ResearchTopic & Keyword Research
Tree Gives Content Clear Home
Plants
Flowering Plants
Shade Loving Flowers
Gain Authority Via Internal Links
Red Flower
Hub
Begonias
Roses
Tulips
XML Sitemaps
A list of pages available to be indexed by search engines – an index for robots that crawl your site.
Types of Sitemaps:General SitemapNews SitemapVideo Sitemap
SEO Checklist: Site Level
All content can be found via crawling Current XML sitemaps submitted to
search engines Leaf pages point to hubs Child pages point to their parents Good anchor text, usually matches
target page title
Target each page!
AnalyticsAnalytics
Page ConstructionPage Construction
Site OrganizationSite Organization
Topic & Keyword ResearchTopic & Keyword Research
Before you start building a page
Physical home & URL Primary keyword target
Title & Description
<title>Macmillan: Robot Dreams: Sara Varon: Books</title>
<meta name="description" content="Macmillan: Robot Dreams: Sara Varon: Bonus Publisher Materials: Praise, Author Biography, Awards" />
TiITLE
META DESCRIPTION
SERP
Example: Many Pages – One Title
SEO Checklist: Page Level
Clear primary keyword target phrase One URL per page Unique page title, less than 65
characters <H1> tag containing keyword target Unique meta description, less than 164
characters Content rich text Images have alt text
After the launch
AnalyticsAnalytics
Page ConstructionPage Construction
Site OrganizationSite Organization
Topic & Keyword ResearchTopic & Keyword Research
Questions to ask after launch
Traffic Sources Bounce Rates SERP position for target keywords
Free Tools
Google Webmaster Tools: Register your sitemap
Google Analytics: Traffic sources & statistics
Google Feedburner: Tracking RSS subscriptions
Google Website Optimizer: A/B testing
Next Steps for YOU!
Look at sites you like – could you improve their SEO?
Bake SEO into your web site design and development process
Follow some SEO blogs (RSS is your friend!) SEOmoz Daily SEO Blog SEO Book Search Engine Land Google Webmaster Central Blog
Questions?
Looking for me? Google Jeanne Kramer-Smyth!
LinkedIn: http://www.linkedin.com/in/jkramersmyth
Blog: SpellboundBlog.comPortfolio: SpellboundProjects.comAudio Book Reviews: BooksForEars.com