Post on 13-May-2015
description
The Power of Promotional Products and Trade Shows
(the facts)
Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business
gifts, awards, prizes, commemoratives and other imprinted or decorated items
What are Promotional Products?
How big is the Promotional Products Industry?
$18,013,763,752
Source: The PPAI 2005 Sales Volume Estimate
Top Buyers of Promotional Products by Industry
1. Education 2. Financial 3. Healthcare 4. Not for Profit 5. Construction 6. Government 7. Trade, Professional Associations, etc. 8. Real Estate 9. Automotive 10. Professional: Doctors, Lawyers, etc.
Effectiveness of Promotional Products at Tradeshows
71.6%
28.4%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
PERCENT OF COMPANIES THAT REMEMBERED THE NAME OF
THE COMPANY
Yes
No
•62.6% of trade show attendees stated they received a promotional product
•71.6% of attendees who received a promotional product remembered the name of the company that gave them the product
•76.3% of attendees had a favorable attitude toward the company that gave them the product
A 2003 Study by Georgia Southern University
Are Pre-show mailings with
Promotional Product Offerings More Effective in Increasing Booth Traffic Than Mailings Without?
∙ Including a promotional product with a pre-show mailing or an offer of apromotional product increases the likelihood of an attendee stopping by a tradeshow booth
∙ As a general rule, promotional products of greater value generate more sales leads than products of lower value
23%
36%
41%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Mailer Only Mailer withMagnet
Mailer with T-shirt Offer
A 2004 study by Georgia Southern University
Impact, Exposure and Influence of Promotional Products
Reach:
∙ 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months
∙ 33.7% of this group had the item on their person - a coveted location for advertising
Recall: 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months
In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
53.10%
76.10%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Print Media PromotionalProducts
A 2004 Study by L.J Market Research
To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of
which received from zero to three gifts(before, at, and/or after the show).
The researchers measured booth traffic, post-show memory of having received the invitation and goodwill
toward the company.
A 1991 Study by Exhibit Surveys, Inc
Findings:•Invitation response (booth traffic)was significantly higher for groups A, B, and C(who all received an invitation to receive a gift at the show) than for Groups D and E (who did not).
•The response rate was highest for Group B (11.6%), whose members received a gift set (a coaster before the show and a matching mug at the show). This is 61% higher then the runner up (Group C) and almost 3x higher then Groups D and E
•Group B also showed the most goodwill (positive feelings) towards the company.
A 1991 Study by Exhibit Surveys, Inc
The findings demonstrate the effectiveness and flexibility of using promotional products to:
• Increase Customer Awareness
• Increase Goodwill
• Increase traffic at the trade show exhibit
Trade ShowsBooth Visitation Rates
11.6%
4.2%
0%
5%
10%
15%
20%
25%
Product + Offer for MatchingIncentive at Show
Invitation Only
The use of promotional products in this study increased:
Booth visitation
Remembrance of the invitation
Feelings of goodwill
Create a tiered approach!
1 . Pre –Show Buzz Builder
Get a list of attendees, send incentives to check out your booth!
Create a tiered approach!
2 . In – Booth Traffic Builder
Grab attendees’ attention! Fun products that blink and light up; food to satisfy their appetites! After the introduction give them an additional gift to keep and remember you by!
Create a tiered approach!
3. After show Follow – Up
Show appreciation and keep you name on your potential client’s mind. In addition, a follow up gift will really reflect positively on you client.
Your personal strategy:•Separate yourself from the competition!
•Let Farfromboring.com create unique, individual solutions for your tradeshow needs.
“HOLY COW! THAT’S FARFROMBORING!!!”