Trade marketingEyezen™ look book

Key visuals

Press advertising - portrait

OPTICIAN DETAILS

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

KEEPYOURFOCUS*

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

watch

post

play

scroll

OPTICIAN DETAILS

Press advertising - landscape

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

Point-of-sale

Various POS available; A1 and A2 posters, cubes and leaflets. Click on the ‘Order now’ button.

For posters with promotional wording or personalised to your practice please contact your Trade Marketing consultant.

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

multi-pairlens offersavailable*

*Terms and conditions apply

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

multi-pairlens offersavailable*

*Terms and conditions apply*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

Billboard advertising

Bus stop advertising

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

KEEPYOURFOCUS*

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

Contravision

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

multi-pairlens offersavailable*

*Terms and conditions apply

multi-pairlens offersavailable*

*Terms and conditions apply

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

multi-pairlens offersavailable*

*Terms and conditions apply

Landscape and portrait versions available.

Door drops

OPTICIAN DETAILS

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

KEEPYOURFOCUS*

OPTICIAN DETAILS

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

OPTICIAN DETAILS

multi-pairlens offersavailable*

*Terms and conditions apply

Social media

Available in various sizes.Copy supplied separately.

Designs available for Facebook, Twitter and Instagram

Facebook carousel

Text goes here

Text goes here

Website banners

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.

©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.

©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

Your website here

Available in various sizes.Personalised versions available on request.

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.

©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.

©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEP YOUR FOCUS*

Infographic

symptoms include:

solution

4Number of

digital devices1

After just 20 minutesof looking at digital

devices, our visual ability weakens2

spend 4 hours or moreon a computer per day 1

64%

Digital useand your eyes

3 out of 4 suffer tired eyes1

2 out of 3 feel digital screens

require extra effort 1

eyestrain3 headaches3

blurriness4 neck pains3

different distances:23cm smartphone

28cm tablet63cm computer

complain of neck/shoulder pain1

70%

(1) Consumer quantitative study - 4000 individuals - US, Fr, Br, CH (Br & CH: online representative) – Independent Institute. (2) Chi & Lin (1998). A comparison of seven visual fatigue assessment techniques in three data acquisition task. Human Factors, 40 (4), 577-590.

(3) Consumer quantitative study - 4000 individuals - US, Fr, Br & CH – Independent Institute – 2014. (4) Sheppard AL, Wolffsohn JS. Digital eye strain: prevalence, measurement and amelioration. BMJ Open Ophthalmology 2018.

Recall banners

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*

Open day pack

Items include:• Eyezen beanbag• Eye massager and anti-bacterial wipes• Eyezen headphone winders• Eyezen eye masks• Eyezen sweets• Eyezen pull up banner

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

Contact your Account Manager to book in a day to have the Eyezen Open Day Pack sent to you.

CLAIRE LYONTelephone: 01454 423 410Email: lyonc@essilor.co.uk

SARAH VENNTelephone: 01454 423 281Email: venns@essilor.co.uk

ETHAN PARRYTelephone: 01454 423 376Email: parrye@essilor.co.uk

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Trade Marketing contacts

ecp.essilor.co.uk