Toyota lexus

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Mission, Vision and History of the company Toyota Lexus.

Transcript of Toyota lexus

Toyota LexusPresented by: Vikrant Jaswal

Chitkara University

• Lexus• Comfort and smoothness matched with style, • Lexus is a division of the Toyota Motor

Company, an automaker located in Toyota, Aichi, Japan.

Mission

• “To build quality & accuracy in every product at Lexus and take responsibility of our every

action.

VISION

• Lexus is a group of companies engaged in manufacturing, sales and servicing of machinery used in planning and polishing diamonds.

• We have built a remarkable reputation for ourselves in the Diamond Processing Industry over the years.

• While doing business we religiously pursue the values.

Company History

• 1989–1991(First generation (V20)• The first Lexus ES (VZV21) debuted in January

1989 at the North American International Auto Show in Detroit.

Second generation (XV10)

• 1991–1993• In September 1991, for the 1992 model year,

Lexus unveiled the second generation Lexus ES (VCV10) almost one year after the introduction of the second generation Acura Legend

1993–1996• Minor updates were introduced in 1993 for

the 1994 model year, including: a revised grille insert, a new passenger side airbag, outside air temp readout, and CFC-free air conditioning.

Third generation (XV20)1996–1999

• The third generation ES (designated MCV20) premiered in September 1996 for the 1997 model year, featuring a design that was an evolution of the VCV10.

• The new cars featured a 30 percent stiffer body with a more rakish profile and sharper lines, reflector headlights.

1999–2001• MY2000–2001 Lexus ES 300 (MCV20; U.S.)• The ES 300 received a mild facelift in 1999 for

the 2000 model year that consisted of new, clear tail lights and turn signals, a revised front end with a new grill, headlights, and lower bumper with clear fog lights and larger alloy wheels.

Fourth generation (XV30)

• 2001–2003• The larger, fourth generation ES (designated

MCV30) debuted in 2001 for the 2002 model.

• 2003–2006• MY2006 Lexus ES 330 (MCV31)• During 2003, for the 2004 model year, the

American market received a revised 3.3 liter engine producing 225 horsepower and the car was renamed the ES 330.

Fifth generation (XV40)

• The fifth generation ES (GSV40) debuted at the Chicago Auto Show in February 2006, featuring an all-new body in the style of Lexus. The new design is sleeker than its predecessor, with a streamlined cabin and character lines across the hood, fenders, and rear pillars.

• In 2009, the 2010 model year ES underwent a mid-cycle facelift, with revised front and rear styling including a reshaped grille, taillight designs, and new wheels.