INTRODUCTION TO INSTAGRAM & PINTEREST

INSTAGRAM

Instagram is a mobile photo-sharing social application that allows users to easily take photos, manipulate them with filters and then them upload to multiple synced social platforms. Users can follow each other, like photos, comment and tag other users in photo captions. Like Twitter, users can also search for topics with hashtagged phrases.

Why Instagram?

Engagement - power of visual marketingPersonalizationHuge opportunity for lead generation

• Acquired by Facebook last year for their strong visual content• As of September 2012 there were over 100 million users• Over 5 million photos are shared every day• Over 5 billion photos existing on the site• Over 53,000 average daily visitors

Anatomy of Instagram

App:

Web:

Anatomy of Instagram

Sign In

App:

Register

Anatomy of Instagram

Home

App:

Anatomy of Instagram

App:

Explore

Search

Anatomy of InstagramApp:

Camera

Filters

Anatomy of InstagramApp:

News Feed Following Activity

Anatomy of InstagramApp:

Your Profile

Options Menu

Settings Menu

Photo Map

Anatomy of InstagramApp:

Privacy Settings

Options Menu

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Anatomy of InstagramApp:

YouDisplay NameUser Name

Bio

Anatomy of InstagramApp:

Photo Map

Anatomy of Instagram

Web:

EXAMPLES

Setting up your profile

Setting up your Profile

Only available on the App

Find your friends

Do not Follow All

Enabling Share Settings

Privacy Settings

Setting up your privacy settings

Blocking a user

Privacy Toggle

Deleting a comment

Best Practices

• Share photos that tell your story and showcase your skills in a unique way. Limit shares to 1-3 times a day.

• Use exclusive photos people can’t see anywhere else

• Occasionally share photos to Twitter and Facebook

• Limit hashtags to 6 per post• I

nstgram blocks photos with more than 30

Best Practices

Anatomy of a ‘Gram

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Sharing ‘Grams

On Upload

Sharing ‘Grams

Post Upload

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QuickTime™ and a decompressor

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Edit your caption for specific platforms

Rosemary Abdelshahid212.355.9090 x 224rosemary@nylmedia.com

Ross Anderson212.355.9090 x 222randerson@nylmedia.com

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