Towards aHalal Economy

the power of values in global markets

A Halal Market Agenda for the New Decade

Abdalhamid Evans, Founder, HalalFocus.com

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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we’re all in the Marketplace now

■ Live in a consumer reality

■ One big marketplace

■ Goods, services, money & messages

■ Corporations wield more power than governments

■ Marketplace is the arena of power

■ Our challenge is to make the marketplace Halal

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Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Re-defining Shared ValuesHalal Values acquire Commercial Value within the Halal economy

Islamic values merging with eco-ethical moral values in today’s market arena

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‣Lawful‣Safe‣Nutritious‣Healthy‣Humane‣Aware‣Equitable

‣Products‣Services‣Companies‣Management‣Leadership

‣Ethical‣Moral‣Spiritual

Halal

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Evolution of a Market ForceBeing defined as we speak

Where are we going to take it?4

‣Policy‣FTA’s‣Finance‣Investment‣Media‣Social‣Global

‣All Foods‣Ingredients‣Non-food‣Pharma‣Logistics‣Accreditation

‣Meat‣Poultry‣Slaughter

Halal

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Governments

Consumers

Industry

Compliance

Media

Finance

The Halal Market Components

Halal Values

in Action

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Governments

Policy issuesMuslim and non-MuslimGeoPolitical and Social implicationsFree Trade AgreementsInward InvestmentExport earningsEmploymentEngine for economic stimulusHave to understand the issues

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Compliance

Certification as ‘cottage industry’ is going to endClear Standards3rd Party AuditsTransparent transactionsOverseen by Accreditation agenciesPort-to-port protocolsHalal as a ‘screen’ for index-linked investment funds

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Industry

Halal goes MainstreamMainstream goes HalalBoardroom decision issueRisk assessmentBRC dynamics will emergeSME’s have to raise their gameMarket is globalStrategic alliancesHave to promote understanding

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Finance

Halal and IF collaborationConvergence has startedHalal Indices being developedHalal becomes an Asset ClassIndex-linked fundsVenture CapitalMicro-FinanceFood Security issuesSovereign wealth funds

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Media

Shaping OpinionReaching the CustomerGoing SocialPro-active engagement with cultureValues-driven contentGlobal Urban MuslimPost-cultural IslamHalal Market MBA

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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Consumers

3rd Billion ~ China, India & Muslim ConsumersUnrecognised powerGenerational shift taking placeNext chapter, new rulesOnline communitiesUnknown areas between Shariah and consumer preferenceUncharted market dynamics

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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slaughter farm-to-fork-to-finance

meat full range of foods

12Halal Sector Dynamics

ideology policy

certification accreditation

standards procedures

religious eco-ethical

legal consumer preference

outer structure inner identity

rules values

food only non-foods products

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➡ Merging of values➡ Global Urban Muslim➡ New media platforms➡ New media content➡ Reflecting new values➡ ‘Post-cultural’ Islam➡ New ‘East-West’ relationships

➡ Recognition of this reality➡ by policy makers➡ by industry➡ by consumers

➡ Numbers count, Size matters➡ New Consumer networks➡ Online is a must

Melting Pot of ValuesConsumer Power

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Four Major Trends - Two Are Cultural/Social

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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➡ New Accreditation agencies➡ End to unregulated certification➡ Clear verifiable standards➡ Third-part independent audits➡ Elimination of conflicts of interest➡ Port-to-Port protocols and networks➡ Supply chain track & trace➡ Investment screening

➡ Halal becomes an asset class➡ Islamic funds in Halal sector➡ New investment opportunities➡ M&A and conversion➡ Index-linked funds➡ Cross-pollination between

Shariah scholars➡ New regulatory infrastructures

AccreditationFood & Finance

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Four Major Trends - Two Are Structural/Institutional

Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12

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15Contacts

Abdalhamid Evans, FounderSalama Evans, Managing Editor

55 Wicken RdNewportEssexCB11 3QF

info@imaratconsultants.cominfo@halalfocus.com

Tel 01799 542 852

consultantsimaratHalal Market Intelligence

HalalFocus is a project of Imarat Consultants, UKwww.imaratconsultants.com

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