Roadmap UpdateTourism Minister, Paul Papalia

Tourism Western Australia MD, Brodie Carr

MAY 13, 2020

Agenda:

• Regional borders

• Roadmap update

• Recovery support

• Adventure Awaits

• Intrastate marketing

Regional travel

Two stages of support for WA tourism businesses:

Stage 1: $10.4 million WA Tourism Recovery Fund – now open for

applications

Stage 2: $4 million WA Tourism Survival Grants – opening soon

About the WA Tourism Recovery Fund

• $10.4 million committed to help eligible businesses

• $6,500 for each eligible business - may include accommodation,

attraction, tour and tourism transport businesses which meet criteria

• Targeted at small and micro tourism businesses

• More information available on tourism.wa.gov.au

About the WA Tourism Business Survival Grant

• $4 million funding pool 2020 – 21

• Grants available for businesses facing exceptionally difficult

circumstances, and those focused on delivering iconic WA

experiences

• Grant amounts from $25,000 to $100,000

• Will be a competitive grant process

Website:

www.tourism.wa.gov.au/WATourismRecoveryProgram

Email:

recovery.program@westernaustralia.com

SOCIAL

Intrastate campaign

Intrastate campaign

CAPITALISE

INTRASTATEDIRECT

SALES

ENCOURAGE WA

EXPERIENCESBROADER THAN

#DOITINWA

PREPARE FOR

LAUNCH

Build an Intrastate campaign that can launch as soon as we are given the ”Greenlight”

that we can travel again. This campaign needs to encourage Western Australians to get

out and seek their ”Own Adventure” in WA.

Task

All enquiries regarding the Tourism Recovery

Fund can be directed to:

recovery.program@westernaustralia.com

More information:

• www.tourism.wa.gov.au/WATourismRecoveryProgram

• recovery.program@westernaustralia.com

• Talking Tourism newsletter @minister.papalia @Paul Papalia CSC MLA