Post on 05-Jan-2016
description
Tourism in Maine:Overview and trends
Thomas AllenAmy HudnorCenTRO – University of Maine
August 15, 2005
CenTROCenter for Tourism Research and Outreach
Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries
A partnership of the University of Maine System, tourism industry, and the State of Maine.
Jointly administered by UM and USM Education and training Research and outreach
Maine Tourism - 2003
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Mil
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ns
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trip
s
Residents
NonResidents
Day Trips Overnight Trips
Marketable Pleasure Trips
Source: Longwoods International, 2003 Visitor Study
Maine is a “drive” market….
Of the overnight pleasure trip visitors to Maine:
30% are from Massachusetts 50% are from New England states 69% are from Northeast US
Source: Longwoods International, 2003 Visitor Study
Visitors to Maine are drivers…
Transportation Entering Maine
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Personal vehicle(includes rental)
Plane Cruise ship / ferry Bus
Per
cen
t
MaineUS average
Used by out-of-state visitors on overnight pleasure trips
Source: Longwoods International, 2003 Visitor Study
Visitors in Maine are drivers…
Transportation while in Maine
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10
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Personal vehicle(includes rental)
Other personal(e.g., cycle, boat)
Taxi / shuttle van Boat / ferry Other
Pe
rce
nt
MaineUS average
Used by out-of-state visitors on overnight pleasure trips
Source: Longwoods International, 2003 Visitor Study
Source: Longwoods International, 2003 Visitor Study
Portland 36%
Kittery 28%
Freeport 26%
Moosehead Lake 4%
Eastport 2%
Madawaska 2%
Places most often visitedby overnight visitors to Maine
Tourism and travel expenditures
$1.6 billion30%
$0.7 billion13%
$0.5 billion9% $1.9 billion
35%
$0.7 billion13%
Retail
Restaurant
Transportation
Recreation
Accommodations
$0.7 billion11%
$0.8 billion13%
$1.0 billion16%
$1.7 billion28%
$1.9 billion32%
By all overnight and day visitors to Maine
2000$5.4 billion total
2003$6.1 billion total
Source: Longwoods International, 2003 Visitor Study
Characteristics of overnight visitors
Older (Median age 46.4 versus 45.1)
Childless (76% versus 73%)
Better educated (69% versus 61% with some college)
White collar (75% versus 71%)
Higher income (%61 versus 56% with $50K+)
Since 2000, visitors to Maine are more likely to be:
Source: Longwoods International, 2003 Visitor Study
Hospitality Sales - 2004
Growth in Hospitality Sales1990 to 2004
Importance of Hospitality Sales2004
Importance of Hospitality SalesFirst Quarter 2004
Importance of Hospitality SalesThird Quarter 2004
New Lodging Places
Potential Developments
Plum Creek development in Greenville Resort / rail development in Brownville Fermata project to identify nature-based tourism
initiatives