Creative Business Cup, Copenhagen – 18.11.2014

Director, Jan Neiiendam

Tour de Denmark

Global market growthVideo Games

CAGR (%)

Total

Global Aggregate Spending ($bn)

2013 2014 2015 2016 2017 2018

65.770.8

75.379.7

84.189.0

6.2

PwC: Global entertainment and media outlook 2014-2018

• High quality games• A variety of platforms: Console AAA to

casual mobile and middleware• Higher education in Games• First mover on new target groups and

platforms for games

Variables for success

Games are entertainment and much more…

Online Casual Games12%

Games on Mobile47%

MMO games4%

Games on console and portable

1%

Boxed and Downloaded games30%

Game middleware and service providers7%

Online Casual Games

Games on Mobile

MMO games

Games on console and portable

Boxed and Downloaded games

Game middleware and service providers

Segmentation of the Danish game developers

Most game companies are located in Copenhagen

• Turnover: 823mkr (+27%)• T.O/Employee: 1.131tkr

(+27%)• Profit (40 companies): 214 mkr

(+133%)• Companies: 149 (+3%)

Danish Game Developer Index 2014(2013 compared to 2012)

Producentforeningen: Danish developers in numbers 2014, November 2014Berlingske, Analyse af spilproducenter, October 2014

Turnover up 119% from 2009 - 2013

2009

2010

2011

2012

2013

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

Turnover DKK

2009

2011

2013

0 200,000 400,000 600,000 800,000

Export share, +80%

149 companies with +700 employed

2009

2010

2011

2012

2013

0 100 200 300 400 500 600 700 800

Fulltime employed

New talents +400 annually Cultural support 2015-2018

10 mio. DKK annually Innovation funds

Estimated 20 mio. DKK annually A new fund to support games and

interactive – ”under construction”

The Danish games investment eco-system

“I think the Nordics are really good at games because of

our consensus driven management style.”

“Creating games is all about getting very creative artists to work with some of the best techies, something that I think requires a work-place culture where you have respect for one-another.”

Martin Walfisz, founder of Massive Entertainment

Interactive Denmark Business development aktiviteter

POS

POB

POC

IDEA“Spilordningen”, DFINordic Game FundingEU Media

Growing Games workshopsSpilbar

Eksport missioner SOLID incubation program

Growing Investors konferencerSOLID + accelerations program

P.O.C, B, S = proof of concept, business & scale

Mail: jn@interactivedenmark.dk

Telefon: +45 2010 8178

Twitter: @janneiiendam