Post on 20-Jan-2016
Toshiba Lighting presentation
Toshiba - Leading innovation in multiple areas
Company profile :
• Established in 1875. • 138 Years history.• 554 subsidiaries in the world• Approx. 210,000 employees• US$62 billions sales
Corporate divisions - FY2012 Sales Results
25%
48%
11%27%
ELECTRONIC
DEVICES
DIGITAL
PRODUCTS
SOCIAL
INFRASTRUCTURE
HOME
APPLIANCES
LIGHT
ING
For convenience only, all dollar figures used in reporting fiscal year 2012 results are valued at 94 yen to the dollar.
Company profile of TLT
President & CEOof TLT - Tooru SHIBUYA
Lighting businesshas started since 1890.
1.8 Billion Euro (Consolidated basis) (Euro=110JPY)
COMPANY NAME Toshiba Lighting & Technology Corporation
HEAD OFFICE Yokosuka, Kanagawa pref., Japan
DATE OF ESTABLISHMENT April 1st, 1989
CAPITAL (MARCH, 2013) 10 billion JPY
EMPLOYEES (MAR, 2013) 6,789 people (Consolidated basis)
ANNUAL SALE (FY2012) 198.9 billion JPY
TLT
Toshiba’s total solution for Intelligent lighting
Semiconductor & Storage Products
Company
InfrastructureSystems Group
CEMS, BEMS,HEMS
LIGHTING CONTROL, COMMUNICATION, SENSOR
FIXTURE, LAMP, LLE
MODULE OF LIGHT SOURCE AND DRIVER OLED
SMD, COB
CHIP SCALE PACKAGE
LED CHIP
ONSI WAFER
PHOSPHORS
MATERIAL/DEVICE FOR GAN DRIVER
CR
EATIN
G A
N “
LIG
HTIN
G C
ULT
UR
E”
FO
R T
OM
OR
RO
W
History of Toshiba’s Lighting business; over 120 years
1875
Two of the Six Great Lampinventions 1921 : Coiled-coil Lamp1925 : Inside frosted Lamp
1939
TOKYOSHIBAURA ELECTRIC CO. LTD.
1984 TOSHIBA
2008
Announcementof end of productionof incandescentlamps in 2010.
2010
March 2010:End to productionof incandescentlamps
TANAKA SEIZO-SHO
HAKUNETSU-SHA TOKYO ELECTRIC COMPANY
SHIBAURA ENGINEERING
WORKS CO., LTD.
1911
Mazda lamp(tungstenfilament lamp)
1940
Japan’s firstFluorescentLamp
1989
TLT founded
2007
E-CORE(LED downlight)
1890
Japan’s first CarbonFilament Lamp
Dr. Ichisuke FUJIOKAMet Mr. Edison in 1884.
Mr. Shozo TANAKA
1980
World‘s firstbulb-type fluorescent lamp“Neoball“
T L T
2009
E-CORE(LED lamp)
Ledification Digitization Servitization
COMPONENTS
LAMPLUMINAIRE
CONTROL/ SENSOR
« LIGHT TO STAY OUT OF DARKNESS »
FUNCTIONALITIES
INDIVIDUALS ANALYSIS EVENTANALYSIS
AMBIANCE ANALYSIS
ENERGY SAVINGS
PEOPLESAFETY
WELL-BEING/ HEALTH
« RIGHT LIGHT IN THE RIGHT PLACE AT THE RIGHT TIME FOR PEOPLE »
SENSORING SOCIAL NEEDS
LAMP
LUMINAIRE
SENSOR
CPU
GATEWAYS
LIGHTING 2.0
COMMUNICATION
FUNCTIONALITIES
SOCIAL NEEDSSENSORING
ENERGY SAVINGS
PEOPLE SAFETY
NATURALLIGHT HARVESTING
20%
MOTION DETECTION60%
EMERGENCY20%
TOSHIBA SMART LIGHTING VISION
COMMUNICATIONSTREETLIGHTS
OUTDOORLIGHTING
More safetyand intelligent
STREET LIGHT SAFTY LIGHTGUIDE SYSTEM
HOME LIGHTINGMore comfortable
and sensitive RETROFIT LAMP TV&LIGHTING CONTROL TRANSPARENT OLED ENTERTAINMENT LIGHTING
COMMUNICATIONLIGHT
REAL LAMP
FEEL NATURAL LIGHT
OFFICE LIGHTINGMore efficient
and imaginative
AMBIENT LIGHTINGTASK LIGHT
COMFORTABLEINDIVISUAL LIGHTING
MEETING SPACE IN LIGHT WALL
PASSIVE LIGHTING ACTIVE LIGHTING
Tomorrow’s Intelligent Lighting
Toshiba Lighting Europe
Our achievements since 2009
What we have achievedover the past 4 years
- Key player in LED lamp Market- Top Distributors in Europe- Established in +75% of European: - Toshiba Market Share estimated at +10% in B2B Lamp market- Increased our LED product line up: X20- Product produced in Europe: 30%
B2B LED lamp German Market by Manufacturer(Quantity)
Toshiba has 4th position We increase from 4.6% to 9.7% in 1 year
LED Lamps B2B Germany Electro Wholesalers
Sales Units %
© GfK 2013 - All rights reserved | 9/2013
PRJ 135826 - RG 2714700 - RP 14963274 - ID 367885257
Sep11-Aug12 Sep12-Aug13 Jul-Aug 12 Sep-Oct 12 Nov-Dec 12 Jan-Feb 13 Mar-Apr 13 May-Jun 13 Jul-Aug 13
1.646,3 3.081,3 284,0 425,8 583,6 509,7 547,1 472,2 543,0ThousandThousand
7,1
2,4
4,8
3,2
37,8
30,7
10,8
6,9
2,2
9,7
34,4
26,4
13,4
6,5
8,1
2,3
40,6
24,6
10,0
2,2
8,4
2,8
8,3
2,2
35,8
25,7
12,4
13,8
2,5
9,2
32,4
24,9
11,6
3,2
8,3
38,4
27,4
12,7
2,4
3,2
10,3
35,8
27,7
15,7
7,3
2,5
10,7
35,1
23,9
13,5
5,1
11,1
2,7
30,0
28,5
14,7
ELTAKO
GREENLED
LEDXON
LG
MEGAMAN
OSRAM
PANASONIC
PAULMANN
PHILIPS
RADIUM
SAMSUNG
TELESOUND
TOSHIBA
YES
Others
Toshiba No. 4 in
Germany
B2B LED lamp French Market by Manufacturer(Quantity)
Toshiba has 2nd position We increase from 11.8% to 16.4% in 1 year
LED Lamps B2B France Electro Wholesalers
Sales Units %
© GfK 2013 - All rights reserved | 10/2013
PRJ 138383 - RG 3687173 - RP 19256202 - ID 372078833
Sep 11-
Aug 12
Sep 12-
Aug 13 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13
1.307,7 1.801,3 79,6 106,9 206,2 214,1 181,1 130,1 127,2 135,4 141,6 148,7 157,6 152,4 100,1ThousandThousand
2,4
7,0
6,1
2,9
17,4
47,8
11,8
3,6
2,6
4,1
4,7
7,1
16,0
42,8
16,4
5,5
15,7
52,9
16,1
3,3
2,2
7,2
15,3
49,7
16,0
3,5
7,7
7,8
7,8
13,7
41,3
13,5
2,5
13,3
10,4
6,7
14,0
36,6
12,3
2,5
4,7
6,7
6,3
6,5
18,3
42,1
10,3
3,5
7,4
18,8
46,2
17,8
4,1
2,8
7,9
14,7
48,4
17,5
3,6
2,4
7,9
18,6
46,7
17,3
7,4
2,8
6,9
17,8
40,9
18,9
4,7
2,7
2,8
5,9
15,6
42,8
22,5
3,0
3,6
5,9
7,1
17,2
41,9
17,4
3,1
2,7
4,1
5,1
6,4
14,5
43,2
18,5
2,7
2,7
3,9
5,0
8,2
13,9
40,4
21,5
TOSHIBA
PHILIPS
OSRAM
SYLVANIA
ABI
FESTILIGHT
GE
ARIC
DECLIC
Others
Toshiba No. 2 in France
From lamps to solutions
Light Sources
Lighting Systems
HEMS / BEMS
BOXLIGHT
EM SOFT
MODPLUG
PULSE
STREETLIGHTS DOWNLIGHTS
OFFICE LIGHTS
PLC RECEIVER
2009
2012
2014
Our
Solutions
JapaneseInnovativeTechnology
EuropeanDesign
& Production
Toshiba product strategy
Lamps
Smart Indoor
Smart Outdoor
B2B
B2C
Real differentiation by segment market
Product Strategy based on product segment
17
Our targets
2013 2014 2015 2016 2017 2018 2019 2020
Turnover
10%
30%60%
Lamp
Fixturess
Smart Solution
TURNOVER PORTFOLIO-MIX
Toshiba and Landis+Gyr intelligent public lighting solutions
CENTRAL CONTROL OF LIGHTS
SITUATIONALLIGHTING
ACTIVITY BASEDDIMMINGOBJECT
ILLUMINATION
HIGH QUALITYILLUMINATION
WEATHER BASEDLIGHTING
TLT Factory
Toshiba Lighting Europe
end customers
Electrical installers
Wholesalers (1)
(1) Electrical wholesaler(2) Lighting Specialist
Purchases from TLT Japan
Distributors (2)
100% indirect sales
Long term & strong relationships with our
Partners
Mr. Thompson(P/TEG)
Mr. Ibi(SVP/TLT)
EU Lighting Systems Mr. Seguineau (VP)
Marketing & TechnologyMr. Maikuma (GM)
OperationsAlbert van Huet
Marketing Support, PRChannel MarketingRebiha Sadat
European Lighting AssociationFrancois SeguineauKunio Maikuma
Product PlanningNoel Marciniak
Technology Environment Control Product Control Quality Shiro Ezaki
SalesMr. Seguineau (Acting)
Europe 4Robert Boltendahl
B2C
EUROPE 2Francois Seguineau
(Acting)
FranceBelgium
ItalySpain
EUROPE 1Günter Manske
UKNordics
NetherlandsTurkeyGreece
EU+
GermanyAustria
Switzerland
Europe 3Sebastian Recktenwald
Assitant to VP and GM:Melanie Schulz-Bielemeier
European Toshiba Lighting Contacts
Sales Strategy
Market focus
A global leaderin threemarket segments
OFFICE
HOSPITALITYRETAIL
OUTDOOR
Hospitality & Retail Markets: Today biggest Market –
renovation every 3 to 5 years
Annual burning hours: Hospitality: 5800h, Shop: 3600h
No product differentiation but opportunities for big volume with commodity fixtures
Start to approach directlyOffice & Outdoor Markets: Increasing markets due to strong
energy saving & CO² emission reduction
Annual burning hours: Office: 2750h, Outdoor: 4200h
Strong regulations: Office: RT2012, (50KWh/m²) 20-20-20 target
Differentiation and synergy: Thanks to Toshiba portfolio (L+G, SCD, HVAC, T&D…)
Technical fixtures advance technology
Direct sales
Toshiba market segment focus (Navigation program)
Commercial Market: 4,2B€LED Market: 0,6B€
Estimation based on source: CSIL
OFFICE
SHOP
HOSPITALITY
Shop Target segment
E-core series
PACK omniP.Accent PAR20
Tracklight
Gimbal Track Gimbal recessed
Our targetsWhat:• Non Food:• Boutiques: < 400sqm• Chain• Activity:
• Pharmacy• Telecom• Optical• Hair dress salons • Furniture• book store • Jewel • Cosmetic shop
Who:• Owner• Technical manager• Facility manager
Hospitality Target Segment
PACK omni
E-core series
P.Accent PAR20Bulkhead
PACK omni mini
Our targets
What:Medium size hotel chains3 to 4 stars (20 hotels)
Who:General Manager
Office Target Segment
PACK omni E-core series
Neogrid
Baselight
Panel
Our targetsWhat:RenovationESCO companyReal Estate Facility managementMedium size companies - 20M€ turnover – 200 and 1000 peopleActivities: • Car dealers• Banks Insurance • Private University Who:Maintenance companies => top 100 maintenance companies by country with the person of charge of lighting.Maintenance/technical/facility manager
Dedicated sales & marketing
organization
Innovative & high quality products by
market
Long term & strong
relationships
Dedicated sales & marketing
strategy
Synergies with other Toshiba
division
Toshiba Commitment