Post on 29-Jun-2015
Presented by: Co-Communications
Top 12 TakeawaysFrom #PRSAICON
PRSA national reported that 60% of PR professionals are reporting directly to
the c-suite, yet 80% of MBA programs do not include communications and
reputation management.
- PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA
A great dialogue is necessary for creating alignment in an
organization. Internal corporate social collaboration is the next
big thing.
- Melissa McVicker, Director of Employee Communications, Intel
Research shows that if you have a bad rep and show that
you are trying to change, you get even more 'props' than a company who regularly engages in
Corporate Social Responsibility.A bad reputation can be overcome.
- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of Marketing, University of Western Ohio
There is a need for regulated industries to be part of the conversation on social media from a relationship management perspective. Regulators are looking at
what regulated industries are doing...who is complaining about entities?
- Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American Bankers Association
Loyalty is making a comeback because it can
be integrated and tracked
via mobile.
- Dawn Marie Yankeelov, President and Founder, Aspectx
Opportunity can be manufactured. Prearrange opportunities and take
advantage of them.
-Biz Stone, Co-Founder, Twitter
There is no substitute for face-to-face
communication.
-Tim Westergren, Founder and Chief Strategy Officer, Pandora
To recruit top talent, small agencies should think about creative compensation strategies - perks, sign
on bonuses, flex schedules, professional development opportunities, etc.
- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group
is a powerful tool for helping consumer brands to move
the needle.
Transparency is a powerful tool
for helping consumer brands
to move the needle.
Gamification has proven an effective workplace training tool.
Employees trained by video games learn more factual information,
attain higher skill levels and retain information longer.
- University of Colorado Business School, 2010, via Shel Holtz
D, do you have any examples of companies/images to be used here.
An organization's
actions speak more loudly
than its words.
- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSA's 2012 Outstanding Educator Award)
How you prepare a client to
be his or her own PR is very important.
- Michael Steele, Political Analyst, MSNBC; Former Chairman,
Republican National Committee
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