Top Executives Staff Engagement: Proof of Effective Leadership GeGe Beall Owner, Engaged @ Work...

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Top ExecutivesStaff Engagement:Proof of Effective

LeadershipGeGe BeallOwner, Engaged @ Work

gegebeall@aol.com

Engaged @ Work

Human Resources & OD Consultation

1

Our Communication

2

I Am Here For

About the Research & Statistics

Compare your

business IN, rather than comparing

it OUT4

Terms

Staff Employees

TermsManager SupervisorLine Manager

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Great Customer Service is Great for Your Business

=

Which of These Has the Greatest Influence on

Business?

9

Financials Staff Engagement

Customer Service

According to Research

10

Staff Engagement

Customer Service

Financials

11

12

Staff

No Customers

Why I’m In This Field

13

Agenda

• What is Staff Engagement • The impact of SE on your business• The impact of the line manager• Methods to improve staff

engagement• What the Line Managers will learn• Discussion

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“If you are not happy with your job, you are not

happy with your life.”

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~ GeGe Beall

Why Not “Employee Satisfaction”?

• Staff can be “satisfied & still not care!

• Satisfaction is too low a standard

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Employee Engagement

• Genuine caring about organization

• Committed with hearts & minds17

Why Should You Care?

18

You Have An Ideal Situation!

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The Unemployed Your Staff

You Have Employees Like These?

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We Forgot to Engage Them!

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If You Are Not Engaging Your Staff, You Are Not

Reaching Your Potential or Theirs!

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Research by Gallup, Hewitt, et al.

Morale

Quality

Productivity

Customer Sat

Readiness for Change

Revenue Growth, ROI,

Cash Flow

Theft

Turnover

Employee Injury & Disability

Absenteeism

Job Stress

Pot Stirring

Higher Employee Engagement =

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Turnover

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Link Between Engagement & Customer Satisfaction

• Companies with highly engaged staff had customer satisfaction scores that were 56% higher than those with highly disengaged staff

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Link Between Engagement & Profitability

Institute for Employment Studies

1 Point

$200,000

Engagement Profitability

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Link Between Engagement & Profitability

• Companies with “high morale” financially outperformed their industry counterparts by 20%

2002, David Sirota, et. al. 27

Link Between Engagement, Customer Satisfaction, &

Profitability

• Companies with engaged employees have customers who use their products more often, resulting in greater profitability including employees who do not have direct contact with customers.

"Linking Organizational Characteristics to Employee Attitudes and Behavior,” The Forum for People Performance Management & Measurement28

Staff Engagement is Key to Your Success!

YouStaff

Customer

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Who’s Job is it Exactly to Engage Staff?

1. The Company2. The Top Executives3. The Line Manager4. The Staff (engage themselves)

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Staff Engagement is About Leadership’s Relationship

with Staff

• If there is no relationship, there is no engagement

• If the relationship is neutral or negative, there is no engagement

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Quiz: Who has the biggest

impact on Staff Engagement?

A. The Company ItselfB. The Top Executives C. The Manager/Direct SupervisorD. The Employee

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Why?

Research: Line Managers “Trump” The Company Every

TimeThe Manager: • Pervades the work

environment & sets culture• Sets schedule & work

expectations• Hires co-workers • Rewards the staff or doesn’t• Deals with work issues or

doesn’t• Evaluates performance• As a staff member, my day

is determined by my manager

33

Research By Gallup:

• Employee may join a company for benefits & reputation

• But how long she stays & how productive she is, is determined almost exclusively by relationship with manager

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“It is better to work for a great manager in an old-fashioned company than for a terrible manager in a company offering

an enlightened employee-focused

culture.” - First, Break All the

Rules, p.34.

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How Are The Line Managers?

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What Are You Doing to Engage Them?How Are They Treating the Staff?

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Top Executives

Line Managers

Staff

Your Customers

While It is The Line Manager Who Has the Most Direct Impact, It is the Top Leaders Who Set the Tone

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• Engaged Staff– High Performers

• On-the-Fence–Medium Performers

• Actively Disengaged– Poor Performers

Differentiating Your Staff

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Your Job

Keep Her Engaged Convert Him Convert Him or Get Him

OUT! 40

Discussion

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Improving Staff Engagement

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The Good News?

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Treat All Your Employees Like High Performers

Treat Staff Like High Performers

Self-Fulfilling ProphecyThe Theory: • You’ll get exactly what you

expect

Treat Staff Like High Performers

Self-fulfilling Prophecy (continued)

• How Do We Communicate Our Expectations?

Improve Communication

48

Communication

Excellent• Greater

employee engagement– #1 factor

employees want• Less turnover &

absenteeism• Reduced stress &

greater cooperation

• Less gossip• Greater

productivity• Positive impact to

the bottom line

Poor • Frustration at every level• Poor decision making• Lower productivity•Waste & rework• Employee turnover• Poor customer outcomes • Staff make up information 49

Key Points to Any Message“Know-Feel-Do”

• Know–What do you want me to

remember? • Feel–Show me you care about

my needs• Do–Be clear about what I’m

supposed to do next (Do)50

Monthly Staff Meetings

• Hold sessions so all/most can attend

• Have a standardized agenda

• Include “around the room” (staff voice)

51

Hold 5 Minute Stand-ups

• VERY effective– Required @ Disney & Ritz-Carlton– Theatre-before every show

• Gather before shift to give the lowdown– Overview of your dept– Any supply or equipment issues– Call-ins– Ask staff for any input

• Quick is key 52

What’s the number one way to improve communication?

Getting to Know Each Staff Member on a Personal Basis

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Get & Use Ideas From Staff

• Ask for input in your staff meetings

• Problem Solving Teams– Identify Problem– Identify Possible Solutions– Research–Make Recommendations to Top

Execs

• Suggestions Boxes54

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Rewarding & Recognizing Staff

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“Whether you are big or small, you cannot give

good customer service if your employees don’t feel

good about coming to work.”

Martin Oliver, MD Kwik-Fit Financial Services

.

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Recognize Tenure Milestones

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Staff Member of the Month/Quarter

Benefits: • Creates a “hero”

amongst us• Gives staff concrete

examples of what makes an employee outstanding

• Gives everyone a reason to be proud– Connects back to

purpose & worthwhile work

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Top Five Workplace Incentives1. Personal thanks from manager

2. Written thanks from manager

3. Promotion for performance

4. Public praise

5. Morale-building meetings Having fun, pot-luck

Source: Dr. Gerald Graham, Wichita State University 60

More Than Anything Else, People Want to Know That

You Appreciate Them & That You’ve Noticed That They’re

Doing a Good Job! 61

Managing Low Performers

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“Great vision without great people is

irrelevant.”~Jim Collins, “Good to Great”,

2001

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2006 Study

70,035 employeesAcross 116 different

organizations

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Managing Low Performers

• 87% of employees say that working with a low performer has made them want to change jobs

• 93% said that working with a low performer lowered their own performance

YET:• Only 17% of middle managers say

they feel comfortable improving or removing low performers

**Reported in BusinessWeek, Modern Healthcare, Harvard Management Update, Entrepreneur, Nursing Management. 65

Top 5 Characteristics”1. Negative Attitude 2. Stir Up Trouble3. Blame Others4. Lack Initiative5. Incompetence

• Note: issues overwhelmingly focus on personality rather than skills.

Follow-Up Survey: 6,241 Employees

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What Makes Someone of Poor Performer?”

• Their goal is to undermine & contaminate the organization.– Why miss work when there’s so much

toxic work to do?

• They have been rewarded for their negativity– Pay increases, good evaluations,

promotions, seniority

• If no one has stopped them, their behavior must be fine

If They’re Sooooo Unhappy, Why Don’t The Toxic

Leave?

67

22.5%

1.7%

19.8%

4.6%

16.3%

3.7%

14.5%

4.0%

0%

5%

10%

15%

20%

25%

2001 2002 2003 2004

Voluntary Involuntary

Case Study: Hospital A

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22.5%

1.7%

19.8%

4.6%

16.3%

3.7%

14.5%

4.0%

0%

5%

10%

15%

20%

25%

2001 2002 2003 2004

Voluntary Involuntary

Case Study: Hospital A

69

32.1%

3.6%

25.3%

4.8%

22.2%

7.2%

17.7%

5.7%

0%

5%

10%

15%

20%

25%

30%

35%

1997 1998 1999 2000

Voluntary Involuntary

Case Study: Hospital B

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32.1%

3.6%

25.3%

4.8%

22.2%

7.2%

17.7%

5.7%

0%

5%

10%

15%

20%

25%

30%

35%

1997 1998 1999 2000

Voluntary Involuntary

Case Study:Hospital B

71

16.2%

3.2%

14.6%

3.5%

19.6%

2.9%

20.8%

2.3%

16.7%

3.4%

10.6%

2.4%

9.8%

4.5%

0%

5%

10%

15%

20%

25%

2004 2005 2006 2007 2008 2009 2010

Voluntary Involuntary

Case Study:Hospital C

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16.2%

3.2%

14.6%

3.5%

19.6%

2.9%

20.8%

2.3%

16.7%

3.4%

10.6%

2.4%

9.8%

4.5%

0%

5%

10%

15%

20%

25%

2004 2005 2006 2007 2008 2009 2010

Voluntary Involuntary

Case Study:Hospital C

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“If companies hope to keep their best employees, they have to

dump their worst…If low performers start dictating the

company’s culture--productivity, quality, and service will decline

precipitously, and high performers will avoid your company like the plague.”

--Mark Murphy, CEO

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“What You Permit, You Promote.”  

~Liz Jazweic Healthcare Consultant

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Have Fun!

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Have Fun• Top 5 favorite way for staff to be

recognized• Light hearted awards• Food• Leaders dress in theme & serve staff• Challenge another department to a fun

competition• After work events• Celebrate birthdays, anniversaries, &

special achievements

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Hardwiring Fun

• It won’t “just happen”• Need a Fun Action Plan• Ask staff for input• How many events per year?

Monthly? Quarterly? – Put it on your calendar 78

Agenda for Line Managers

• Everything You’ve Learned• What Does Staff Want• Impact of Leadership Style on

Engagement• More details about how to

improve staff engagement• How to create & survey staff

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Discussion

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Blagodaram!

Staff Engagement:Proof of Effective

LeadershipGeGe Beall

Owner, Engaged @ Work3612 Riverdowns North Drive

Midlothian, VA, USAgegebeall@aol.com

804-464-1312

Engaged @ Work

Human Resources & OD Consultation