analyzed by

Top Australian Brands on Social Media – July 2013

The Platform

Unmetric monitors over 10,000 brands

across 30 sectors and all major countries.

We analyze data from:

Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Sector Leaders in Australia (Based on the Unmetric Score for Facebook)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

July 2013

A closer look into these

sectors & brands

Mercedes Benz Australia – Fan Engagement

Mercedes Benz Australia focused its content strategy on posting pictures of models of their cars.

This gave the brand a fan engagement score of 182, which is much higher than the Australian

Automotive sector average.

FlyScoot Australia – ‘Xmas in July’

FlyScoot Australia’s Xmas in July offer and Instagram contest engaged well with its fans.

NAB – ‘Renovation or Vacation’ Contest

NAB conducted a ‘Renovation or Vacation’ contest with a chance to win $10K towards one or the other. Posts around the contest engaged well with its audience.

David Jones – Spring Summer Fashion Launch

David Jones posted more updates around the Spring Summer Fashion Launch in July

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Sector Leaders in Australia (Based on the Unmetric Score for Twitter)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

July 2013

A closer look into these

sectors & brands

Sportsgirl - #Sportsgirlatsplendour

Sportsgirl tweeted atleast twice a day. 49% of their tweets were proactive and 46% were replies.

#Sportsgirlatsplendour was the most used hashtag

Ford Australia - #RangerRivals

Ford Australia tweeted more around the Ranger Rivals game and the 24 Hour Fiesta Quiz.

The Top Hashtags were #RangerRivals and

#24HRFiesta

Redbull Australia - #RBMASplendour

Redbull Australia tweeted a lot around the RBMA music event and #RBMASplendour was the most

used hashtag during the time period analyzed

HBF – #GoodFoodandWineShow

HBF Health created buzz around the Good Food and Wine show by running a contest to give away 12

double passes to the show.

#GoodFoodandWineShow and #GoodFood were the most used hashtag during the time period analyzed.

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

Sector Leaders in Australia

(Based on the Unmetric Score for YouTube)

Sector Brand

Automotive

Aviation

Banking

Consumer Electronics

Sector Brand

Food & Beverages

Retail Chains

Insurance

Restaurant

July 2013

SO

A closer Look at Selected Top

Brands

Kia Motors Australia

Series 2 Kia Sportage

Kia Motor’s Series 2 Kia Sportage video, which was released on 22nd July, garnered more than 300,000

views in a single day.

AAMI Insurance

Switched On Stories

AAMI’s video on asking customers to share their Switched On Stories on Facebook was the most

watched video on its YouTube channel in July

Target Australia

Gok The Look – Mix it up to find the perfect fit

Target Australia’s Gok the Look video was the most watched video on Target Australia’s YouTube channel with over 216,000 views

during the time period analyzed

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Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.