Transcript of Top 500 E-Retailers in China Hailiang Chen, Assistant Professor Department of Information Systems...
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- Top 500 E-Retailers in China Hailiang Chen, Assistant Professor
Department of Information Systems College of Business, City
University of Hong Kong http://www.cb.cityu.edu.hk/staff/hailchen/
hailchen@cityu.edu.hk
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- Agenda Overview of E-retailing market Data E-retailers Type and
Category Sales Operations Chinese VS Non-Chinese E-retailers
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- Overview of E-retailing market Worlds largest e-retailing
market Huge growth potential 2013 E-retailing sales: $305.5 billion
Sales growth rate: 42.8% Of total retail sales: >8% Online
shopping population: > 300 million China Internet population:
617 million E-retailing usage rate: from 42.8% to 48.9% Average
frequency and amount of online purchase keep increasing every
year.
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- Top 500 E-retailers Ranked by web sales Financial Data:
2011-2013 web sales Category and Type Merchandising Category
Merchant Type Operational Data Customer Service features Web site
features and functions Promotions used by e-retailers
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- E-retailers Type and Category Merchant Type 55.4% are web only.
24.6% are consumer brand manufacturers
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- E-retailers Type and Category Merchandise Category
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- Sales Analysis
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- 2013 Web Sales Growth Rate Most e-retailers sales growth rates
are in the ranges of 0-25% and 25%-50%. Only 4 retailers web sales
decrease. The max growth rate is 317%. The max decline rate is
68%.
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- Sales Analysis
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- Sales Growth Rates for Different Merchant Types The overall
average sales growth is 44.29%. The number of web-only e-retailers
is the largest. But the strong competition of web-only e- retailers
caused the lowest average growth rate. The growth rate of Consumer
brand manufacturer websites is much higher than others.
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- Sales Analysis
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- Sales Growth Rates for Different Merchandise Categories
Consumers trust of e-retailing is increasing. The categories with a
high growth rate are those selling high price products.
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- Operation Analysis 9 out of 24 customer services are related
with shipping.
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- Operation Analysis
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- Chinese VS Non-Chinese Merchant Type Non-ChineseChinese
Catalog/Call Center613 Consumer Brand Manufacturer4281 Retail
Chain2160 Web Only21256 Grand Total90410
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- Chinese VS Non-Chinese
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- Merchandise Category Non- ChineseChinese
Apparel/Accessories19100 Automotive Parts/Accessories 1
Books/Music/Video527 Computers/Electronics2543 Flowers/Gifts14
Food/Drug230 Hardware/Home Improvement13 Health/Beauty1245
Housewares/Home Furnishings324 Jewelry112 Mass Merchant1281
Specialty535 Sporting Goods24 Toys/Hobbies21 Grand Total90410
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- Chinese VS Non-Chinese