Post on 10-Sep-2014
description
Top 5 Mistakes in Running Google Adwords Campaign
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Intro & Outline today
Just Call me Ethan
• What is Google Adwords?• How to setup an Campaign?• Top 5 mistakes…
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Overview
• Pay Per Click Advertising– You don’t pay unless people CLICK…– Advertise only to your potential customer
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Stuff you need to know…
Account
Campaign A Campaign B
Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2
Speaker CD Player
Car Accessories
ABC Car Audio & Accessories Sdn Bhd
Car Audio
Car Wiper Car Lamp
Keyword list A1 Keyword list A2 Keyword list B2Keyword list B1
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Organize, Organize, Organize
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Terms
• Landing page: – First page where the visitors see after clicking on your
ad.
• Bid Price: – Price you are willing to bid for a particular keywords.– Minimum RM0.01
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Terms
• CTR: Click-Through Rate. – Eg. Your CTR is 5% if 5 out of 100 person click through
your ads to your site.
• Quality Score:– Affect your ads’ position on Google– The higher the better
• Better ad position• Lower minimum bid
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Go to adwords.google.com
How to Setup?
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Choose your tool
For Beginner
For Experienced Advertiser
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Language
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Location
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Create your Ad
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Put in Keywords
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Set Your Budget
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Review
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Account Setup
But wait…
It’s simple, right?
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Do you make these mistakes?
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it would look like this:
What's wrong with this?
An Adwords Ad
A whole bunch ofDifferent keywords
The company’s home page
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1st Mistake:Too many different kinds of keywords in the same group.
You should group them into different ad groups.
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Why Grouping?
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2nd Mistake:"Smith Telecommunications" - Who are you?
•Low CTR•High bid price
You should:
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3rd Mistake:
Don't bring visitors to your homepage.
•You only have 5~10 seconds•You’ll spend more money– Landing page not relevant to ad– Low Quality Score– You have to bid high
Don't do this!
Use Landing Page – Not just bring them to your home page
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3rd Mistake continue
Just Give them EXACTLY
what they want. Voice Mail SoftwareIntelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems………………….
www.smithtelecom.com/voice-mail-software.html
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4th Mistake:Forget to put negative keywords
•Wasting your money•Wasting visitor time•Have to bid high
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Filter it out…
You should do this:
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5th Mistake
Create only 1 ad in an Ad Group
Tip: Always split testing 2 ads at the same time!
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58 Clicks l 1.9% CTR
5th Mistake (continue)
After 1 week....
45 Clicks l 1.4% CTR
• You’ll know which one is actually better• Delete the inferior one, create another ad to beat the
best one.
Are you ready to Get Found on Google?
Sign Up Today:adwords.google.com
Thank you!