October, 2016

http://www.camasmedia.com/

By Camas Media

• Story telling is one of the essential elements in content marketing which stimulates the imagination and builds a sense of community between tellers and listeners.

• Your storytelling has to be emphatic, original and consistent without sacrificing the brand integrity.

• Good stories always stood the test of time and continue being told generations over while the bad ones just got lost in the realm.

HIT A NERVE BE CREATIVE AND AUTHENTIC

SHOW NOT TELL USE EMPATHY MAKE IT ACCESSIBLE

Stories should engage and connect

at a deeper, emotional level.

They should be genuine, fascinating,

inspirational, and must have the heartfelt

ingredient in it.

The audience should feel like they matter

to the brand on a personal level.

1.

2.

Think out of the box.

Focus on the brand’s USP and create the content around that.

Your product’s USP should be hero of the story.

• Audience should visualize the message of the story.

• Your story must capture the attention and engage for a longer time.

• The elements should be weaved into the story so that the audience can experience.

3.

• Empathy will get you there if generated in the right dose and the right way.

• Storytellers need to make sure that their content is relatable with the target consumer.

• The best way to make your audience feel connected is by putting their interest at the core of the story.

4.

5.

Good stories are simply told, easily understood.

The language and value of the story must be easily identifiable and globally understood.

Avoid marketing jargons and gimmicks in your stories.

Do you have any more thoughts on making brand storytelling better

Let us know your stories and how you are telling them.

In one sentence

Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on

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