Post on 18-Jan-2015
description
Top 3 Social Media Outsourcing Mistakes to Avoid
A lot of businesses are now
turning to outsourcers for their
social media marketing (SMM)
activities.
Make sure you avoid these
common mistakes when you
choose to outsource.
Social Media Outsourcing Mistake #1:
Lack of Screening
Some business owners contact the first
outsourcer they come across, dump
work on them, and then expect miracles
to happen overnight.
What you need to do instead is conduct a search
for SMM service providers, take note of the top
ten companies on the search results page, and
then conduct an interview to determine if any of
them meets your requirements.
Social Media Outsourcing Mistake #2:
Failure to Set a Budget
There are outsourcers who charge for
their services on an hourly basis. There
are also those who charge on a monthly
basis as well as those who charge in a
per project basis.
That is why you need to set a budget
before you even start looking for an
outsourcer. This helps you avoid paying a
lot more than you originally expected to
spend on SMM.
You should also decide on the maximum
amount you’re willing to spend in case
the outsourcer negotiates for a higher
fee.
Social Media Outsourcing Mistake #3:
Failure to Communicate Clearly
What specific tasks should the
outsourcing company handle on
your behalf? This should be clear
from the beginning.
Otherwise, you’ll have a hard time
monitoring the progress of your SMM team.
You should also tell them which particular
tasks need your approval so as to protect the
integrity and credibility of your brand.
Social media outsourcing may be a viable solution for many
businesses, but you can only fully benefit from it if you
avoid some very common mistakes.
www.Squa reF i sh in c .com
or call
1-702-501-8277