Top 10 tips

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Doing Business with India

1. Build trust earlier than later

2. Demonstrating harmony in a group is important – avoid direct confrontation.

3. Communicate at different levels but be mindful of the hierarchy - ‘equals with equals’

4. Understand key values of social Interdependence and importance of family

5. Lateness is not necessarily rude

6. Socialising and informal chit chats with colleagues helps to build rapport

7. Plan time to build relationships

8. Politeness is preferred to directness – read between the lines and build context in your communication

9. Focus on team achievements and successes

10. Connect with feelings and not just facts

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