SOCIAL

MEDIA

TOP TEN BEST PRACTICES

BY KATIE WELLS

TIP # 1: BEGIN WITH THE END IN

MIND

Results only come from a purposeful strategy.

What are your business goals?

Examples of Goals:

1) Increase brand awareness

2) Drive traffic to website

3) Increase revenue through sales

4) Customer service tool

5) Increase brand loyalty

TIP # 2: MONITOR - LISTEN -

INFLUENCE

TIP # 3: KNOW YOUR

AUDIENCE

1. Where does your audience live online?

2. What is your tone of voice?

3. Leverage email upload tools to audience match

4. Use other channels to communicate your social media

message

5. Cross promote

6. Partner up with parallel brands for extended reach

COLLABORATE FOR

CONTENT

CONNECT TO YOUR AUDIENCE

IN A MEANINGFUL WAY

TIP # 4: SHOW ME, DON’T

TELL ME

TIP # 5: CREATE ORIGINAL &

ENGAGING CONTENT

STEP OUTSIDE SOCIAL MEDIA

TIP # 6: SHARE YOUR

EXPERTISE

#lowesfixinsix

TIP # 7: PROMOS &

CONTESTS CREATE BUZZ

PINTEREST CONTEST

– MYRTLE BEACH CVB

INSTAGRAM CONTEST

– W HOTEL NEW YORK

TIP # 8: CREATE A SOCIAL MEDIA

CALENDAR

TIP # 9: MAKE CONTENT

SHAREABLE

TIP # 10: KNOW THY

PLATFORM

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No Human Faces

Multiple colors

(including red)

Portrait

orientation

RE-THINK HOW

YOU ALLOCATE

YOUR

RESOURCES

KATIE@KEWSOLUTIONSINC.COM

LINKEDIN: KATIE WELLS

TWITTER: KATIEEWELLS

JOIN OUR CHS SOCIAL MEDIA FOR HOSPITALITY GROUP