TOP 10SEDUCTIVE ENERGY NUDGES

AS PART OF THE SEDUCTION PROJECT. BY HIVOS.

WWW.SEDUCTIONPROJECT.NL

1. PRE-PAY FOR YOUR ELEKTRICITY

RORY SUTHERLAND - VICE-CHAIRMAN OGILVY UK

www.youtube.com/watch?v=C34N9MnPeeM

Watch Rory’s video message on

the power of seduction.

2. MAKE IT FUN TO TURN OF

LIGHTS BY SHOOTING THEM.THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB

Watch video’s,

playtests, proto-

types and sketches

mashlab.hku.nl

3. SHOW LIFETIME-ENERGYCOSTS

ON PRICETAGS. WASHING MACHINE EXPERIMENT - SEDUCTION PROJECT, BY HIVOS

www.seductionproject.nl

4. DISPLAY A VIRTUAL GARDEN

IN HOUSEHOLDS THAT BLOSSOMS WHEN THEY SAVE ENERGY.

VIRTUAL GARDEN - DEVELOPED FOR HIVOS BY HKU MASHLAB

mashlab.hku.nl

5. MAKE STAIRS THE DEFAULT CHOICE BY GUIDING PEOPLE

WITH SIMPLE STICKERS. TAPE VS. LIFT - SEDUCTION PROJECT, BY HIVOS

www.hivos.nl/seductionproject/Trap-erin-laat-de-lift

Watch ourexperiment

6.URBAN GARDENING:

GROW YOUR OWN FOOD IN UNUSED CITY SPACE.

BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS

7. MAKE IT A COOL THING

TO DRIVE SLOWLY: “REAL GANGSTERS DON’T HURRY”.

CLUB VAN 90 - MATTHIJS LIEVAART

www.clubvan90.org

Make it visible and

sharable: order the

bumper sticker here

8. INCLUDE A COMPARISON

WITH AVERAGE AND SIMILAR HOUSEHOLDS ON ENERGYBILLS.

BEHAVIORAL INSIGHTS TEAM - BRITISH GOVERNMENT

Cameron is a nudge fan

www.cabinetoffice.gov.uk/resource-library/behaviour-change-and-energy-use

9.SOLVE TWO PROBLEMS

AT ONCE: DRIVE ELECTRIC. PARK FOR FREE.

INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO

www.plugnparty.nl

And have a party at the

charging spot

10.MAKE YOUR BAR SUSTAINABLE,

GET A YOUNG AND PRETTY CROWD.METTE & IKENNA - STRAWBERRY EARTH

www.strawberryearth.com

“Don’t just be green, be awesome”

WWW.SEDUCTIONPROJECT.NL