Top 10 Learning Questions for:

Chapter 9 – Creating Brand Equity

 Rudolfo C. Villarin MD.

May 21, 2010 

1.Brand names, URLs, slogans, signs, designs and symbols are _________________.

A. ReinforcementsB. ExtensionsC. PortfoliosD. StrategiesE. Elements

2. Brand equity is managed by _______________ .

A. ReinforcementB. AuditC. TrackingD. ExtensionE. Portfolio

3. Brand extension can, except

A. Facilitate new product acceptanceB. Provide positive feedback to

parent brandC. Cause brand dilutionD. Harm parent brand imageE. Maximize market coverage,

minimize brand element

4. The role of brands to manufacturers are except

A. Organize inventory and accounting records

B. Simplify product handlingC. Offer legal protectionD. Simplify decision makingE. Secure a competitive advantage

5. Which of the following is true of brand portfolio?

A. Minimizes market coverage, maximizes brand overlap

B. Maximizes market coverage, maximizes brand overlap

C. Minimizes market coverage, minimizes brand overlap

D. Maximizes market coverage, minimizes brand overlap

E. None of the above

6. Which of the following is/are false?

A. Manufacturers build brand equity by creating right brand knowledge structures with right consumers.

B. Initial choices for brand element or identities, making up the brand is important in building brand equity.

C. Linking the brand to some other identities is not needed in creating brand equity.

D. Accompanying marketing activities and supporting marketing programs is a brand equity drive.

E. All of the above.

7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of?

A. Brand portfolioB. Brand extensionC. Brand reinforcement D. Brand revitalizationE. Brand tracking

8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds,

A. Brand equity B. Brand elements C. Brand evaluationD. Brand RolesE. All of the above

9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of

A. Brand extensionB. Brand portfolioC. Brand reinforcementD. Brand revitalizationE. Brand tracking

10. St. Luke's Medical Center, One of the World’s Best is an example of

A. Brand portfolioB. Brand trackingC. Brand reinforcementD. Brand extensionE. Brand element

Top 10 Learning Answers for:

Chapter 9 – Creating Brand Equity

 Rudolfo C. Villarin MD.

May 21, 2010 

1.Brand names, URLs, slogans, signs, designs and symbols are _________________.

A. ReinforcementsB. ExtensionsC. PortfoliosD. StrategiesE. Elements

2. Brand equity is managed by _______________ .

A. ReinforcementB. AuditC. TrackingD. ExtensionE. Portfolio

3. Brand extension can, except

A. Facilitate new product acceptanceB. Provide positive feedback to

parent brandC. Cause brand dilutionD. Harm parent brand imageE. Maximize market coverage,

minimize brand element

4. The role of brands to manufacturers are except

A. Organize inventory and accounting records

B. Simplify product handlingC. Offer legal protectionD. Simplify decision makingE. Secure a competitive advantage

5. Which of the following is true of brand portfolio?

A. Minimizes market coverage, maximizes brand overlap

B. Maximizes market coverage, maximizes brand overlap

C. Minimizes market coverage, minimizes brand overlap

D. Maximizes market coverage, minimizes brand overlap

E. None of the above

6. Which of the following is/are false?

A. Manufacturers build brand equity by creating right brand knowledge structures with right consumers.

B. Initial choices for brand element or identities, making up the brand is important in building brand equity.

C. Linking the brand to some other identities is not needed in creating brand equity.

D. Accompanying marketing activities and supporting marketing programs is a brand equity drive.

E. All of the above.

7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of?

A. Brand portfolioB. Brand extensionC. Brand reinforcement D. Brand revitalizationE. Brand tracking

8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds,

A. Brand equity B. Brand elements C. Brand evaluationD. Brand RolesE. All of the above

9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of

A. Brand extensionB. Brand portfolioC. Brand reinforcementD. Brand revitalizationE. Brand tracking

10. St. Luke's Medical Center, One of the World’s Best is an example of

A. Brand portfolioB. Brand trackingC. Brand reinforcementD. Brand extensionE. Brand element