Top Ten Fundraising Tips

May 9, 2012 Darian Rodriguez Heyman

Nonprofits101.org

A Note on Tin Cup Fundraising

Tip 1: Stage a Thank-a-Thon

Tip 2: Never Submit a Cold Grant

Tip 2: Never Submit a Cold Grant

• Warm it Up: – Secure an Invitation – The Pasta Test

• Programs & Positioning – Deadline & Dollar Amount – Jedi Mind Trick

Tip 3: Make Specific, Direct Asks

Tip 4: Map Donations to Impact

Tip 5: Make Your Donation Button Shine

Tip 5: Make Your Donation Button Shine

Tip 6: Create and Tap Your Social Network

Tip 6: Create and Tap Your Social Network

•  Ask Questions •  Time of Day •  50/50 Rule

Tip 7: Corporate Partnerships •  “Checkbook Philanthropy is Dead”

–  (Newsweek 2000)

Tip 7: Corporate Partnerships

Tip 7: Corporate Partnerships

Tip 7: Corporate Partnerships

Tip 8: Apply for a Google Grant

Tip 9: Use the 2:1 Ratio for Fundraising Events

Tip 10: Understand the Social Capital Market

• Stay on Target •  Impact Investing is Different • 20-50% vs. 3-5% Raising $$$ • The Good New Boys Network

•  SEA, SoCap, SVN, Investors Circle

We’re All in This Together

darian@SM4NP.org Twitter: @dheyman